Sales Manager, 40 Broadway

The Sales Manager will maximise venue hire revenue at 40 Broadway, Formula 1's new state-of-the-art headquarters in London. The role sits within the Commercial division and has been identified as crucial to the commercial success of what will be one of the UK's most unique and exciting event spaces. The post-holder will work closely with the Sales & Client Services Lead and collaborate across the Formula 1 landscape, including internal Events and Hospitality teams, to convert enquiries into confirmed bookings and support seamless event delivery.

• Work closely with the Sales & Client Services Lead to develop and implement the annual venue sales strategy in line with wider commercial goals.
• Manage inbound venue hire enquiries and convert leads into confirmed bookings.
• Identify, target and convert new business opportunities.
• Act as the main point of contact for prospective clients, conduct venue site tours, and prepare tailored proposals.
• Collaborate with internal Events and Hospitality teams to ensure a seamless transition from initial sale to live event delivery.
• Maintain accurate CRM data, track conversion rates, and report on sales performance against revenue targets.
• Forge strong relationships across the Formula 1 landscape to enable effective promotion of 40 Broadway.
• Promote and cross-sell Formula 1's assets across the wider business.
• Develop pricing, packages and identify new revenue streams to maximise yield and profitability.
• Monitor market trends, competitor activity and customer demand to inform the sales strategy.

• Experience selling venue, events, conference, meetings and experiences.
• Proven track record of 4+ years in a comparable sales role(s).
• Strong knowledge of venue operations and event delivery.
• Outstanding sales and persuasion skills.
• Strategic thinker capable of creating a compelling sales strategy for a new venue.
• Articulate and confident presenter.
• Strong time management skills and adept at prioritising tasks.
• Ability to thrive in high-paced and targeted working environments.
• Strong negotiation, presentation and relationship-building capabilities.
• Strong capability with CRM systems and MS Office.
• Flexibility to work evenings or weekends as dictated by the event calendar.
• Essential personal qualities: persuasive and engaging; resilient and solutions hungry; proactive, motivated and dedicated; a team player; innovative; able to demonstrate standards of excellence; and of the highest integrity.

• Further education (degree, apprenticeship, certification) in Venue Management, Hospitality, Business or Marketing.
• Training/certification in Sales & Business Development.
• Experience in making a successful contribution at a newly launched venue.
• Familiarity with and interest in motorsport.

• 40 Broadway, London
• Biggin Hill offices referenced in benefits

• Private Healthcare scheme
• Dental Care
• 4 x Grand Prix Paddock passes per season
• Enhanced maternity/paternity leave and other family planning policies
• A free staff shuttle service running to and from surrounding train stations near to Biggin Hill
• Free healthy snacks in our offices
• Subsidised canteen in Biggin Hill, serving breakfast and lunch
• 25 days annual leave and 8 Bank Holiday days, plus a Christmas period closure
• Opportunities to develop and request training for your role via our in-house Learning and Development team
• Discount on F1 merchandise
• Discount at F1's experiences including F1 Arcade and F1 Drive
• Perkbox benefit portal and more