Area Sales Manager

This field-based sales role sits within the Sales (Independent Pharmacy) team and is focused on driving sales growth and expanding presence across the territory. It combines new business development with account management, requiring ownership of a territory, identification of new opportunities, development of long-term customer relationships and maximisation of revenue from existing accounts. The role involves delivering an excellent customer experience while consistently achieving sales targets and collaborating with marketing, operations, customer service and senior sales colleagues.

• Develop and implement a territory sales plan to achieve and exceed revenue, profitability and new business targets.
• Identify, prospect and secure new customers, generating leads through networking, referrals, industry events, research and proactive outreach, and manage the sales process from initial contact through to closing.
• Identify opportunities to increase market share, expand distribution and grow the customer base, while monitoring local market trends, competitor activity and emerging opportunities within the health and wellbeing sector.
• Build and maintain strong, long-term relationships with existing customers and key decision-makers, conducting regular customer visits, business reviews and follow-ups to maximise retention and account growth.
• Identify opportunities to upsell and cross-sell relevant products and services, understand customer needs, recommend appropriate solutions and resolve customer concerns promptly in collaboration with internal teams.
• Take ownership of the territory, prioritising activities to maximise pharmacy sales performance and return on investment, and plan and manage an effective schedule of customer meetings, prospect visits and follow-up activities.
• Maintain accurate records of leads, opportunities, customer interactions and forecasts within the CRM system, and produce regular sales reports, pipeline updates and performance forecasts.
• Track key performance indicators, identify areas for improvement and take action to address gaps against target.
• Represent the business professionally at customer meetings and networking events, and work closely with marketing, operations, customer service and senior sales colleagues to deliver commercial objectives.
• Share customer insights and market feedback to help shape sales and marketing strategies, and ensure all sales activities comply with company policies, relevant legislation and applicable industry standards.

• Proven experience in a field sales, territory sales, business development or account management role.
• A strong track record of achieving sales targets and generating new business.
• Excellent communication, negotiation and relationship-building skills.
• Commercial awareness and the ability to identify and convert sales opportunities.
• Strong organisation, planning and territory management skills.
• Confidence engaging with customers and decision-makers at different levels.
• Competence using CRM systems, Microsoft Office and sales reporting tools.
• A proactive, resilient and results-oriented approach.
• The ability to travel throughout London and the surrounding territory as required.

• A degree in Business Management, Sales, Marketing, or a related discipline is advantageous but not essential.
• Experience within pharmacy or healthstore sales, fitness, beauty, nutrition or healthcare.
• An established network of contacts within relevant London markets.
• Experience managing a geographically defined sales territory.
• Experience presenting, demonstrating or delivering training on products or services.
• A relevant qualification in sales, business, marketing or a related discipline.

• Based in the field / home-based, covering NW London and Berkshire.
• Core working hours are 9:30am to 5:00pm, 40 hours per week, worked over five days, Monday to Friday.
• Immediate start available.

• Competitive + Commission

• 24 days annual leave plus bank holidays.
• Birthday day off.
• 2 charity days a year.
• Bupa dental cover.
• Private medical insurance.
• 50% staff discount on all Vitabiotics products.
• Staff skills training.
• Health and wellbeing programme.
• Pension contributions.
• Sick pay support.
• Free onsite parking.
• Enhanced maternity or paternity leave.

It has pioneered advances in nutritional healthcare products for 55 years, with a range that includes leading British supplement brands such as Perfectil, Pregnacare, Wellman, Wellwoman and Menopace.