Job description
About the Role
The Affiliate Account Manager plays a key role in growing and improving the performance of Entain's affiliate marketing channel across some of its best-known brands, including Ladbrokes, Coral, Gala, Sportingbet, Bwin and Party. The role involves planning, managing and reviewing performance campaigns, using data and insights to understand what is working and where more can be done. The postholder works closely with teams across Marketing, Conversion and Creative to bring campaigns to life and to deliver against monthly performance targets.
Key Responsibilities
- Build strong relationships with key affiliate partners, working closely with them to identify new opportunities and drive long-term growth.
- Manage the day-to-day performance of affiliate accounts, using data and key metrics to understand what is working and where improvements can be made.
- Plan and deliver affiliate campaigns, managing budgets, costs and forecasts to help grow customer acquisition and profitability.
- Spot new opportunities for growth, using market insights and tools such as SimilarWeb and PartnerMatrix to understand trends, competitors and potential new partners.
- Work with teams across the business, including Marketing, Conversion, Customer Experience, BI and Creative, to improve campaign performance and the customer journey.
- Support the onboarding and ongoing management of affiliate partners, making sure activity and promotional materials meet advertising, regulatory and compliance requirements.
- Represent Entain's brands within the affiliate industry, building presence with partners and at relevant conferences, events and industry forums.
Required Experience & Qualifications
- Previous experience working in affiliates.
- Technical experience working with affiliate platforms.
- Strong analytical skills, with the ability to analyse and use data efficiently.
- Excellent communication and interpersonal skills.
Preferred Skills
- Experience working in the sports betting and gaming industry.
- A curious, proactive and commercially minded approach, with a genuine interest in the digital advertising world and a drive to make things perform better.
Workplace
- Hybrid role, with 4 days in the office.
Benefits & Perks
- A regular bonus and a great pension.
- 25 days annual leave plus local public holidays.
- Extra paid leave, including wellbeing and development days.
- Life assurance and income protection.
- Private healthcare and wellbeing support.
- A stake in the company's success through the ShareSave scheme.
The Application Process
Entain may use approved AI tools to make recruitment simpler and more efficient while keeping people at the heart of the process.
- Approved AI tools support administrative aspects of the recruitment process, giving recruitment teams more time to focus on candidates.
- Recruiters and hiring managers oversee the use of AI and remain responsible for hiring decisions; AI supports decisions rather than making them.
- Reasonable adjustments are available at any stage of the recruitment process on request.
About the Company
Entain is a leading, global sports betting and gaming company and a FTSE company with iconic brands including Ladbrokes, Coral, BetMGM, Eurobet and bwin.
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