Account Manager – Hospitality & VIP Sales

The Account Manager has primary responsibility for the strategic management, commercial performance, contractual delivery, and operational governance of allocated hospitality and VIP sales activity. The role focuses on maximising commercial returns, protecting Manchester United's contractual and commercial interests, maintaining strong stakeholder relationships, and ensuring all partnership obligations are delivered through robust planning, governance, communication, and performance management. The Account Manager acts as the primary day-to-day contact across hospitality and VIP sales, coordinating cross-functional activity across Commercial, Partnerships, Marketing, Ticketing, Finance, Operations, and Legal teams.

• Act as the primary day-to-day contact across all hospitality and VIP sales activity, building and maintaining strong working relationships with internal and external stakeholders to establish credibility, trust, and accountability.
• Lead regular business review meetings, providing clear updates on sales performance, inventory utilisation, operational delivery, contractual rights, and commercial opportunities.
• Coordinate cross-functional activity across Commercial, Partnerships, Marketing, Ticketing, Finance, Operations, and Legal teams where required.
• Deliver agreed sales targets, revenue budgets, and profitability objectives across all allocated inventory, and monitor and report on sales performance, forecasting accuracy, inventory utilisation, yield management, and commercial outcomes.
• Support pricing strategies and inventory optimisation initiatives to maximise revenue generation, and identify opportunities for incremental revenue growth and enhanced utilisation of hospitality inventory.
• Maintain full ownership of allocated hospitality inventory and associated contractual inventory rights, ensuring contractual reclaim dates are monitored, enforced, and communicated in accordance with agreed timescales.
• Ensure all contractual obligations are documented, tracked, and communicated through agreed governance processes, and own and maintain a comprehensive annual Sales & Marketing Plan covering all contractual rights, activations, approvals, deliverables, and key seasonal milestones.
• Protect Manchester United's contractual interests through effective oversight and management of partner commitments, and ensure compliance with all contractual obligations, Club policies, regulatory requirements, and agreed operating procedures.
• Develop and maintain reporting frameworks covering sales performance, inventory utilisation, reclaim activity, handbacks, activation delivery, and commercial outcomes, and produce accurate and timely monthly, quarterly, and seasonal performance reports.
• Ensure the successful delivery of all operational requirements associated with the hospitality programme, and support matchday and event readiness activities, ensuring operational plans are implemented effectively.
• Identify opportunities to improve sales performance, operational effectiveness, stakeholder engagement, and reporting quality, and introduce new processes, controls, and governance measures that enhance commercial outcomes and operational delivery.
• Achieve key success measures including hospitality sales and revenue targets, maximisation of inventory utilisation and yield, full and on-time delivery of contractual rights, timely actioning of reclaim opportunities, accurate and timely stakeholder reporting
• Positive stakeholder satisfaction and engagement, strong governance, compliance, and risk management, and demonstrable protection of Manchester United's commercial interests.

• Proven experience in account management or commercial partnership management.
• Strong financial acumen, with experience managing revenue targets, budgets, and forecasts.
• Experience balancing sales performance with operational delivery in a client-focused environment.
• Excellent stakeholder management, collaboration, and communication skills.
• Strong problem-solving ability, with confidence operating in a high-pressure, live-event environment.
• Experience working with elite sporting organisations or premium hospitality brands.
• Understanding of VIP, corporate hospitality, or premium ticketing models.
• Experience managing outsourced or third-party sales arrangements.

• Experience within hospitality, sports, events, or premium sales.

• Work is based at Manchester United's offices, enabling connection and innovation.

• Annual Incentive Scheme to reward dedication and hard work.
• 25 days annual leave (plus bank holidays) and an opportunity to purchase additional holiday days.
• Electric Vehicle scheme via Octopus and cycle to work scheme.
• Health Cash Plan supporting everyday healthcare needs.
• Wellness Support with access to mental health resources, digital health checks, and nutritionists through Aviva Digicare+ Workplace.
• Exclusive Discounts through the United Rewards platform, giving access to exclusive deals from the club and partners.
• Gym Facilities in onsite locations and opportunities for regular social events and team-building activities.
• Enhanced family Leave Benefits and policies.
• Enhanced Career Development with access to professional learning platforms like LinkedIn Learning, and internal training programmes.
• A Supportive Work Environment that values diversity, equity and inclusion, and individual growth.

thrives in a high-performance environment, united by a shared passion for success.