National Account Manager - Petrol & Convenience

The National Account Manager of Petrol & Convenience is responsible for driving volume growth, market share and profitability across key accounts, while managing approved permanent discounts and joint advertising targets. The role is critical to executing Red Bull Australia's Impulse channel business plan strategies and delivering against 'perfect store' targets for the responsible accounts. The position works cross-functionally with Category Management, Finance, Brand and State Account teams to support account plans, category range reviews and activations.

• Develop and execute national promotional programmes across key accounts, negotiate promotional space in line with key activation months, and analyse promotional performance to deliver insights and recommendations that maximise future ROI and sales effectiveness.
• Provide accurate promotional forecasts, manage related financial claims and oversee account investment, delivering promotional activity in line with Impulse channel objectives and annual business plan targets.
• Deliver the monthly business plan financial sales volume in serving units across all key accounts, manage account forecasts and contribute to the S&OP process to ensure accurate demand planning.
• Manage trade investment in line with approved budgets, including permanent discounts and joint advertising commitments, and communicate account performance, forecasts and key initiatives to relevant stakeholders and field teams in a timely manner.
• Drive distribution growth by delivering range targets and maximising product availability across key accounts and states, and increase brand visibility through achievement of ambient and chilled space targets across the portfolio.
• Define and communicate pricing strategy by channel and pack type, and identify, implement and continuously optimise promotional mechanics to drive account performance and sales growth.
• Partner with Category Management to translate sales and shopper insights into actionable strategies, and collaborate with Finance to monitor customer P&L performance and ensure delivery against business plan objectives.
• Manage customer investment and spend effectively, including forecasting, accruals and budget reconciliation, and work cross-functionally to identify risks, opportunities and corrective actions through the S&OP process.
• Support State Account teams with clear communication, guidance and effective regional operations briefings, partner with the Brand team to deliver impactful customer and brand activations that bring the Red Bull brand to life in line with company standards
• And activate off-location displays to improve visibility through field teams of major events.
• Support category range reviews by providing account-specific data to Category Management, communicating ranging gains, losses and changes across the business, supporting the successful launch and sell-in of new products, packs and innovations within customer portfolios
• And contributing to planogram development and range optimisation strategies that enhance distribution, visibility and sales performance.

• 5+ years' FMCG Account Management experience.
• Proven negotiation skills with the ability to build mutually beneficial partnerships and deliver win-win outcomes.
• Excellent communication, influencing and presentation skills, with the ability to engage stakeholders at all levels.
• Sound understanding of category management, sales, marketing and financial principles.
• Strong planning, organisational and project management capabilities, with the ability to manage multiple priorities effectively.

• Ampol experience is highly advantageous.