Senior Manager, Licensing & Account Management – NBA Canada

This role manages day-to-day licensee relationships and develops new business opportunities across the NBA and WNBA consumer products portfolio in Canada. It also provides account management support across the Global Partnerships team, overseeing marketing partner relationships and ensuring partnership rights, activations, and business objectives are executed successfully. The position requires collaboration with cross-functional teams across licensing, partnerships, marketing, legal, finance, and events, with a strategic and market-driven approach to identifying growth opportunities.

• Serve as the primary point of contact for Canadian NBA and WNBA licensees, managing day-to-day business relationships and performance.
• Identify, negotiate, and execute opportunities to grow existing licensing programmes, and source and onboard new licensees across strategic categories.
• Lead contract negotiations, renewals, and commercial discussions, including royalty structures and financial terms, and provide ongoing business guidance to licensees through business reviews, product planning sessions, and innovation discussions.
• Identify and evaluate new licensing revenue streams, emerging product categories, and experiential opportunities for incremental growth, and monitor royalty reporting, compliance requirements, and contractual obligations, including through Flowhaven, to ensure accurate, complete
• And timely submissions.
• Manage product procurement and fulfilment for league events, including NBA Canada Games, NBA House, and other key properties, and lead licensee onboarding, including account setup, training, and integration into NBA systems and processes.
• Lead day-to-day account management for multiple marketing partners across a variety of brands, reviewing and approving partner advertising, media, events, and activation plans involving NBA and WNBA intellectual property and assets.
• Track contractual rights, deliverables, budgets, and related expenses to ensure successful partnership execution, and keep the AVP, Global Marketing Partnerships, Canada informed of account performance, issues, and opportunities, escalating matters as required.
• Manage approvals through the NBA business approval portal to ensure submissions meet league standards and timelines, and coordinate closely with internal stakeholders across marketing, partnerships, legal, finance, brand, and events.
• Partner with licensees to develop NBA and WNBA product assortments from concept through retail launch, review and approve product concepts, artwork, submissions, and samples, and oversee artwork and identity assurance processes to ensure quality standards and contractual compliance.
• Collaborate with local team partners, including the Toronto Raptors and Toronto Tempo, on team-specific product approvals and brand alignment.
• Lead annual budgeting and reforecasting activities for the Canadian licensing business, and maintain financial projections, revenue forecasts, and performance reporting against budget targets.
• Analyse business performance to identify risks, opportunities, and growth initiatives, and develop reporting materials and business updates for leadership review.

• Advanced proficiency in Microsoft Office (Excel, PowerPoint, Word), with the ability to build clear analyses and executive-ready materials.
• Demonstrated ability to manage complex projects across diverse, cross-functional teams, balancing multiple priorities and timelines.
• Strong written and verbal communication skills, with the ability to engage effectively with internal stakeholders and external partners.
• Confident presentation skills, with experience delivering materials to senior leadership and partners.
• Self-starter with a high degree of ownership, sound judgment, and the ability to prioritise effectively in a fast-paced environment.
• Strong analytical capabilities, with experience in financial planning, forecasting, and performance tracking.
• Detail-oriented with strong planning and organisational skills, able to manage multiple workstreams with accuracy.
• Forward-looking, strategic thinker with a focus on innovation, continuous improvement, and identifying new business opportunities.
• Strategic and market-driven mindset, with strong relationship management skills and the ability to identify innovative growth opportunities while collaborating effectively with cross-functional teams.
• Bachelor's degree and 7+ years of work experience.
• Experience working in a media or entertainment company in business development, licensing, marketing, or retail.

• Knowledge of the Canadian retail landscape and consumer trends.
• Experience in sports.

• Eligible employees have the option of working remotely one day per week.