Senior Manager Affiliate Marketing - 6 month LTD

This is a hands-on role managing day-to-day affiliate marketing to support adidas US business objectives, driving high-quality traffic to the website with a clear focus on generating incremental revenue and ROI. The position has a primary focus on eCommerce revenue, overall channel strategy, budget and finance management, and serves as the primary point of contact for contract, affiliate network and other cross-functional relationships. It collaborates with brand marketing, buying and planning, business units, the broader performance marketing team and the global digital marketing team, helping position the team as a US-based centre of excellence that educates and supports internal stakeholders.

• Manage day-to-day affiliate marketing strategy with partners and networks to meet channel KPIs and customer acquisition goals, defining the affiliate marketing calendar in close alignment with the local marketing activation calendar and optimising campaigns.
• Drive top and bottom line growth of the affiliate programme to achieve incremental sales, ROI and total contribution goals, with affiliate marketing incremental revenue and ROI as the key performance indicators.
• Manage a sizeable media budget alongside large monthly and annual budgets, oversee app and mid-funnel, sneakerheads and CLO programmes, and communicate with finance teams.
• Manage the external agency and affiliate network as the key contact and continue to translate the overall affiliate strategy.
• Establish long-term effective relationships with key affiliate publishers.
• Proactively look for new opportunities with new or existing affiliate partners.
• Work cross-functionally with buying/planning, performance marketing, brand activation and analytics teams to create synergies and explore and exploit promotional opportunities.
• Dig into channel data to drive testing, reporting, optimisation and analysis of affiliate marketing performance and to identify key levers and opportunities for improvement.
• Contribute to the development of the US eCommerce affiliate marketing strategy.
• Work closely with the global digital marketing team and the European affiliate and B2B managers to share best practice and apply learnings from other markets around the globe.
• Work closely with the US paid search and SEO teams to avoid PPC fraud and SEO conflicts through the affiliate channel.
• Continuously analyse current processes and seek opportunities to automate where possible in order to improve the efficiency of the affiliate channel.
• Manage a team to ensure daily executions are met.

• Bachelor's or Master's degree required.
• 3–5 years' experience in eCommerce.
• 1–2 years' online marketing experience, acquired either agency, network or client side.
• Affiliate marketing experience is required, with strong analytical and commercial skills as the priority.
• Analytical, logical and data-driven approach.
• Experience with web analytics and ad serving platforms (e.g. Google Analytics, Adobe Analytics, app analytics and DoubleClick Campaign Manager).
• Strong quantitative and qualitative analytical skills.
• Ability to effectively manage third-party external agencies and other partners.
• Experience and interest in managing and motivating others, both directly and indirectly.
• An interest in working with internal stakeholders and external agencies to establish efficient and scalable processes.
• An interest in exploiting technology (feeds, scripts and similar) to automate and scale key processes.
• Motivated by testing and learning, evolving and improving the channel, and building own channel knowledge and experience.
• Creative in exploring new opportunities to drive more incremental sales through the affiliate marketing channel.
• Brand enthusiast who understands where adidas should create online buzz.
• Good relationship building skills and an ability to create rapport.

• A solid network in the affiliate marketing industry is beneficial.

The company believes that embedding diversity, equity and inclusion into its culture and talent processes gives employees a sense of belonging and the brand a real competitive advantage.