Manager, DTC Product Marketing

The Direct-to-Consumer (DTC) Product Marketing team is a group of strategic brand and product marketers responsible for driving campaign development, brand strategy, media planning, and execution across the DTC portfolio, including NFL+, NFL App, and more. As DTC Product Marketing Manager, the role supports go-to-market (GTM) strategy development and leads day-to-day marketing execution for the DTC portfolio. The primary focus is accelerating subscriptions, minimising churn, deepening engagement, and delivering fan-first campaigns powered by insights and personalisation for NFL+.

• Support GTM strategy development and lead execution for NFL+ and related DTC experiences, from planning to launch to optimisation.
• Manage relationships with internal stakeholders and cross-functional teams to ensure strategic campaign alignment and tactical implementation.
• Craft clear and inspiring marketing briefs for internal teams and external agencies that articulate the objective, audience, product value, desired customer action, and measures of success.
• Oversee campaign development across owned and paid channels, including audience targets, messaging, creative assets, approvals, and execution.
• Lead promotional planning and manage creative asset delivery for both on-platform and off-platform touchpoints.
• Analyse and interpret performance across marketing channels and fan journeys to optimise initiatives and tactics.
• Leverage fan insights, campaign outcomes, and market intelligence to support recommendations for product marketing strategy, audience definitions, messaging, and customer journey design.
• Contribute to weekly cross-functional planning meetings to ensure alignment and delivery against business goals, milestones, and dependencies.
• Support executive communication and internal rollout of marketing initiatives through clear updates on plans, performance, risks, and next steps.
• Lead assigned projects and workstreams, escalating key risks and decisions as needed.

• 5+ years of experience in marketing.
• Strong strategic mindset with a track record of translating insights into action.
• Creative instincts and experience managing campaigns from ideation to execution.
• Excellent communication and storytelling skills.
• Highly organised with a commitment to operational rigour and accuracy.
• Strong time management skills and the ability to juggle multiple high-stakes projects.
• Comfort with managing multiple stakeholders in a fast-paced, cross-functional environment.
• Team-oriented mindset with a drive for collaboration and accountability.

• Experience in entertainment, sports, tech, or subscription-based products is preferred.
• Copywriting experience is a plus.
• Passion for sports and an understanding of its role in culture.
• Background in subscription models, streaming, DTC platforms, and/or product marketing.
• Familiarity with the evolving media landscape and digital consumption behaviours.
• Hands-on experience with personalisation, testing, measurement, and optimisation.
• Comfort using AI and emerging technologies to drive workflow efficiencies and/or support customer-facing efforts.
• Ability to navigate projects through ambiguity and formulate clear next steps.

• In-person work at NFL offices is a top priority to support collaboration, stronger connections, and culture.
• This role requires onsite presence at an NFL office or stadium location.
• Remote and/or hybrid working options are not offered.
• Employees are to work 40 hours per week in the office.
• No relocation assistance will be provided.

• Comprehensive benefits offerings are available.

The NFL is committed to building an inclusive work environment that reflects its fan base and provides an environment of mutual respect where equal employment opportunities are available to all employees and applicants without regard to protected status. Its core values are respect, integrity, team responsibility, and resiliency. Its leadership attributes include building talent, executing, inspiring, living its values, knowing the business, and thinking big.