U.S. Digital Marketing Manager

The Premier League has established an in-market presence to accelerate fan and commercial growth across the U.S., with the U.S. being a key priority market. The Digital Marketing Manager will work across the Premier League's digital marketing and fan development operations in the U.S., reporting to the Head of Digital Partnerships & Distribution, with a dotted line to the Head of U.S.

• Act as the day-to-day point of contact with the global Digital Partnerships and Distribution team.
• Plan, execute, and optimise local paid marketing campaigns across digital channels; manage acquisition budgets and media agencies to deliver growth against defined KPIs.
• Test creative, audience segments, messaging, and landing pages to improve performance; develop audience acquisition strategies to attract new Premier League fans across the U.S.
• Coordinate initiatives to increase fan registrations, first-party data capture, and CRM database growth; manage campaigns and journeys supporting fan identification and record acquisition.
• Partner with product, analytics, and CRM teams to improve conversion funnels and registration experiences; ensure data collection programmes comply with applicable privacy regulations and Premier League standards.
• Support and execute end-to-end fan lifecycle programmes across email, push notifications, in-app messaging, and other owned channels
• Build audience segmentation strategies to increase engagement, retention, and reactivation
• Deliver automated campaigns to drive repeat engagement with Premier League digital products and content.
• Develop and execute season-long marketing campaigns supporting Fantasy Premier League and App growth in the U.S.; drive awareness, acquisition, retention, and engagement for Fantasy Premier League and other digital fan products.
• Collaborate with product, content, creative, and social teams to deliver integrated campaigns; identify opportunities to increase participation and engagement throughout the football season; collaborate with the product team on product enhancement opportunities.
• Manage the U.S. digital hub day to day; collaborate with Content and Marketing teams to develop a season-long content and promotional plan.
• Monitor campaign performance and provide actionable recommendations; track and report on key metrics including customer acquisition cost, cost per registration, conversion rates, engagement and retention metrics, and lifetime value indicators.
• Create regular performance reports and executive summaries for stakeholders; leverage data and market insights to inform optimisation strategies; manage delivery of regular data and insights reporting to track KPI performance with global digital and agencies.
• Work closely with U.S. marketing, digital, audience development, product, analytics, broadcast, and commercial teams
• Coordinate with external agencies and platform partners
• Support integrated campaigns tied to key tentpole moments such as season launch, festive fixtures, and run-in
• Manage digital marketing initiatives for local Premier League events such as Mornings Live and Summer Series, including development of digital market assets and promotion of digital products
• Collaborate with broadcast partners and clubs on shared initiatives to drive referrals
• Act as a resource for in-market club and commercial partner digital activity.

• Demonstrable experience across performance marketing, CRM growth, digital marketing, and paid media.
• Proven experience managing multi-channel paid media campaigns and budgets.
• Significant experience in lifecycle marketing, driving engagement and acquisition across the full audience funnel.
• Demonstrated ability to analyse data and turn insights into action.
• Strong technical skills, specifically experience with Adobe Journey Optimizer.
• Understanding and experience with social media platforms and content.
• Knowledge of the U.S. sports landscape, including digital, content, and fan acquisition.
• Basic understanding of the Premier League and its place within global sport.
• Organised and self-motivated, with the ability and experience to multi-task.
• Ability to communicate, collaborate, influence, and persuade across all levels.
• Excellent project management and interpersonal skills, and an outstanding team player.

• Affinity for sports.
• Experience in digital product marketing.

• Based at Premier League Offices, New York City, USA, with a hybrid-working model that allows some variety in place of work.
• Opportunity to work from home on some days each week, attending the office or site visits in line with company policy.
• All staff liaise closely with their line manager to manage their time appropriately according to work and team requirements.
• Occasional travel, including to the Premier League's London office.