Lead, Partner Marketing - Converse

This role reports to the Senior Manager, Global Distributor Marketing and connects global strategy with market execution. It works across Global Brand Marketing, Retail Brand, Digital Marketing, Marketplace, Merchandising, Growth and Brand Creative, partnering closely with distributor teams and agency partners around the world. The role leads seasonal go-to-market planning for Distributor Marketing, turning global brand, product and commercial priorities into integrated activation strategies.

• Lead seasonal go-to-market planning, translating brand, product and campaign priorities into integrated activation strategies, functional briefs and clear executional roadmaps.
• Align Retail Brand, Digital Marketing, Marketplace, Merchandising, Growth, Brand Creative and agency partners around priorities, scope, decision points, milestones and deliverables.
• Define requirements and provide strategic and creative direction for distributor-facing toolkits across retail, digital, experiential and marketplace channels.
• Guide work through key development stages, ensuring tools and assets reflect seasonal strategy, consumer intent and Converse brand standards while enabling relevant local market application.
• Partner with territory leaders and priority markets to bring consumer, cultural and marketplace insights into planning, identify opportunities for experimentation and scale successful approaches across the distributor network.
• Serve as a trusted marketing partner to distributor teams worldwide, ensuring seasonal commitments, guidance, tools and assets are clear, actionable and delivered when partners need them.
• Track toolkit adoption and activation effectiveness, gather market feedback and translate seasonal learnings into recommendations that strengthen future planning, resources and ways of working.

• Bachelor's degree in Marketing, Business, Communications or a related field; any suitable combination of education, experience and training will be accepted.
• 7+ years of experience across brand, international, retail, digital, experiential or omnichannel marketing.
• Experience across brand marketing and omnichannel activation, with a strong understanding of how consumer and cultural insights, retail experiences, digital engagement and marketplace priorities come together to create a cohesive seasonal approach.
• Experience leading complex cross-functional initiatives and agency partners from strategy and briefing through delivery.
• Strong understanding of seasonal planning, go-to-market processes, brand storytelling and marketplace dynamics.
• Ability to translate strategy into compelling briefs, scalable toolkits and executional frameworks while aligning diverse teams around clear priorities, ownership and milestones.
• Strong business acumen, communication and presentation skills, with demonstrated ability to influence across teams and markets.
• Comfortable navigating ambiguity and influencing without direct authority.
• Balances strong brand stewardship with marketplace realities and operational excellence.
• Communicates with clarity and brings a genuine passion for youth culture, fashion, entertainment and lifestyle brands.