Manager, Affiliate Marketing - Content

This hands-on role manages day-to-day affiliate content marketing for the US business, with a clear focus on driving high-quality traffic to the US website and generating incremental revenue and ROI. It draws on affiliate, brand and digital marketing expertise to develop a healthy and profitable mid-funnel channel centred on elevated brand storytelling and incremental sales, and carries responsibility for budget oversight and execution while working with a team. The position sits within the US eCommerce marketing team and partners closely with Brand Marketing, Merchandising, Marketing Activations, Analytics and the Global Online Marketing team in Amsterdam, as well as with affiliate networks and publishers.

• Manage day-to-day affiliate marketing activities with mid-funnel content partners and networks to meet channel KPIs and customer acquisition goals, including definition of the affiliate marketing calendar in close alignment with the local Marketing Activation calendar and optimisation of campaigns.
• Own top- and bottom-line growth of the mid-funnel affiliate programme to achieve incremental sales, traffic, ROI and total contribution goals, while managing a sizeable media budget.
• Manage the overall mid-funnel strategy and campaign execution in partnership with the Senior Manager and Assistant Manager.
• Establish long-term effective relationships with key editorial publishers, creators and influencer agencies.
• Proactively look for new opportunities with new or existing affiliate partners.
• Work cross-functionally with Merchandising, Online Marketing, Marketing Activations and Analytics teams to create synergies and exploit opportunities to tell priority brand stories, drive acquisition and evolve the app space.
• Dig into channel data to drive testing, reporting, optimisation and analysis of affiliate marketing performance, identifying key levers and opportunities for improvement.
• Contribute to the development of the US eCommerce affiliate marketing strategy.
• Work closely with the Global Online Marketing team and the European Affiliate & B2B Managers to share best practices and apply learnings from other markets around the globe.
• Continuously analyse current processes and seek opportunities to automate, where possible, to improve the efficiency of the affiliate channel.

• Bachelor's or Master's degree required.
• Three to five years of eCommerce experience.
• Two to three years of online marketing experience, acquired either agency-, network- or client-side.
• Brand marketing or PR experience.
• Experience executing brand or PR campaigns and working with editorial sites and influencers.
• Experience with web analytics and adserving platforms, such as Google Analytics, Adobe Analytics and DoubleClick Campaign Manager.
• Ability to effectively manage third-party partners.
• Strong analytical, content and commercial skills are the priority.
• Strong quantitative and qualitative analytical skills, with an analytical, logical and data-driven approach.
• Creativity in exploring new opportunities to drive brand hype, new audiences and more incremental sales through the affiliate marketing channel.
• The perspective of a brand marketer or PR expert who understands where the brand should be online and how to leverage affiliate marketing to create online buzz.
• Interest in exploiting technology (Excel, SmartSheets, feeds, scripts and similar tools) to automate and scale key processes.
• Experience and interest in managing and motivating others, both directly and indirectly.
• Interest in working with internal stakeholders and external agencies to establish efficient and scalable processes.
• Strong English language written and verbal communication skills.

• Affiliate marketing experience is beneficial, but not required.
• A solid network in the affiliate marketing or PR industry is beneficial.
• An interest in fashion trends, sports or fitness is a plus.

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