Sr. Manager Marketing Operations

Leads the implementation of the LAM end-to-end go-to-market process within the country, providing the infrastructure, mindset and capabilities needed to optimise marketing planning and process management and support the growth of adidas. The role sits within General Management & Business Development and leads a Marketing Operations team covering article master data and go-to-market process management, including resource allocation. It works closely with country business units, the country brand activation team, demand planning and availability, sales coordination, market marketing operations, and finance and IT.

• Lead the implementation of the end-to-end GTM process within the country.
• Create the local end-to-end calendar and efficient processes in line with LAM GTM calendars, ensuring marketing teams are aware of and adhere to milestones, deliverables and handover dates across all LAM and country calendars, and guaranteeing compliance.
• Support the range planning process from country input to handover to sales, ensuring all efficiency KPIs and timelines are achieved.
• Drive operational alignment across all adidas marketing functions and ensure strategic alignment between both brands.
• Support local meeting preparations, from kick-offs to pre-sales, with both internal customers and external vendors.
• Lead the sample coordination process before, during and after sell-in, organising sample arrival tracking and ensuring efficient inventory tracking.
• Drive a flawless showroom set-up process following LAM guidance and manage the on-time delivery of all seasonal marketing sell-in materials, such as the e-catalogue.
• Support business units in the pricing and margin analysis process.
• Ensure article master data accuracy and consistency between RMA, SAP and Sysphera systems through master data checks, and lead the Marketing Operations team covering article master data and go-to-market process management, including resource allocation.
• Build strong collaboration with the demand planning and purchasing departments to support the forecasting process and ensure optimal product launches.
• Support the brand director on the implementation of regional change projects and manage local change projects.

• 5–7 years of relevant experience.
• Management experience of 0–2 years where the role manages experts.
• A minimum of 3 years of management experience where the role manages admin or technical support staff.
• Bachelor's degree in a related field such as marketing, business or engineering (commercial or industrial).
• Strong organisation, planning and communication skills.
• Strong problem-solving and results-oriented skills.
• Strong interpersonal skills, including relationship management and facilitation, together with deep cross-functional process knowledge.
• Broad and deep knowledge of the functional area, combining theoretical and practical knowledge.
• Advanced MS Office Suite skills, including Microsoft Excel, Access, PowerPoint, Word and Outlook.
• Fluent English, both written and verbal.

Adidas believes that embedding diversity, equity and inclusion into its culture and talent processes gives employees a sense of belonging and the brand a real competitive advantage, recruiting and developing people to reflect the diversity of its consumers and communities. Through sport, adidas has the power to change lives.