Lead - Omnichannel Retail Marketing, Mexico

Defines and drives the integrated consumer journey across Mexico, ensuring a seamless and premium brand experience between direct-to-consumer operations and strategic retail partners. It champions the synergy between DTC own retail and B2B channels to amplify On's market presence and brand love, acting as a strategic bridge between Sales, regional Marketing and external partners. Sitting within Brand Marketing and reporting to the Head of Marketing, Mexico, the position is a critical part of a growing Mexico marketing team made up of creative, strategic and data-informed professionals.

• Develop and lead the omnichannel retail marketing strategy for the Mexican market, ensuring full integration and synergy between e-commerce and wholesale channels.
• Analyse macro retail trends and consumer insights to identify opportunities for growth, innovation and optimisation of the local consumer journey.
• Partner closely with the B2B Sales team to design and execute high-impact trade marketing initiatives that drive brand visibility and sell-through with key retail accounts.
• Serve as the primary marketing lead for own physical retail stores, collaborating with regional teams to align campaigns and activations with global standards.
• Orchestrate the local omnichannel marketing calendar to ensure cohesive communication and flawless execution for all product launches and brand moments.
• Establish and monitor performance KPIs across all marketing channels, including marketing KPIs and the consumer journey, leveraging data-informed insights to optimise channel strategy and resource allocation.
• Manage cross-functional stakeholder relationships to ensure brand consistency and operational alignment across the global-local matrix.

• 7+ years of experience in marketing roles within a premium global retailer or performance-oriented brand, specifically within footwear or apparel.
• 3-5+ years of experience in a people leadership role, having successfully guided professional teams to deliver integrated marketing strategies.
• Proven expertise in defining and executing omnichannel, DTC or trade marketing strategies that connect digital and physical retail environments.
• Sharp business acumen with the ability to translate macro market analysis and retail data into actionable, high-growth marketing plans.
• Excellent relational intelligence and communication skills, with a track record of influencing cross-functional stakeholders and external partners.
• Demonstrated ability to manage complex, end-to-end projects and in-store activations in a dynamic, fast-paced environment.
• Proven track record in designing and executing high-impact brand activations, consumer events and experiential marketing campaigns, with deep expertise in orchestrating local influencer and ambassador programmes and managing media relations to drive retail traffic
• Foster community connection and maximise brand storytelling across key markets.
• Proficiency in Spanish and English, enabling effective collaboration across both local teams and the regional organisation.