Assistant Manager, Product Marketing (Golf Footwear)

The Assistant Manager, Product Marketing (Golf Footwear) supports the success of the global golf footwear business by managing key areas of the product creation and go-to-market process. The role owns assigned footwear models from briefing through key creation milestones while supporting seasonal product strategy, sample management, product assets, market touchpoints, and go-to-market readiness. Working closely with Product Marketing leadership and global and regional partners, the position translates consumer and market insights into strong product decisions and ensures teams have the information, samples, and assets needed to bring each season to market.

• Manage assigned footwear models from briefing through CR0, CR1, and CR2 reviews in partnership with triad partners, horizontal stakeholders, and regional teams.
• Lead the creation and coordination of global visual and written product assets, including photography, features and benefits, e-commerce content, and consumer-facing materials.
• Manage seasonal sample ordering across previews, sales samples, photoshoots, SPOMA, and other key milestones to ensure stakeholders have the product needed for execution.
• Organise regional input, consumer insights, competitor analysis, and market requests to inform product decisions and identify opportunities for revenue and market share growth.
• Develop and deliver compelling product presentations for global reviews, sales meetings, tradeshows, media events, and other key business touchpoints.
• Support preparation and execution for CR0, CR1, and CR2 prototype reviews, pre-lines, tradeshows, sales meetings, and virtual events.
• Support seasonal colour briefs, colour strategy, and execution in partnership with Design and cross-functional stakeholders.
• Organise regional calls, gather market feedback, and coordinate consumer insight checkpoints throughout the seasonal creation process.
• Manage the golf footwear sample room across current, hype, and historical products to maintain organisation and accessibility.
• Manage the features and benefits copy process with the external copy agency across business-to-business and consumer-facing channels.
• Support the development of sell-in assets for key go-to-market stages, including The Handover and GTMSO.
• Research competitor products, market conditions, consumer trends, and emerging technologies to identify consumer needs and future product opportunities.
• Lead the seasonal promotional order process, including full-year strategy, MSO versus promotional planning, article counts, order tracking, and execution for SPOMA, Brand Marketing, and regional teams.
• Support MP, DMT, and the global line list to provide regional teams with timely and accurate product information throughout the season.

• Bachelor's degree, preferably in Business, Marketing, Economics, or a related field.
• Strong knowledge of golf footwear and the broader footwear industry.
• Understanding of the footwear creation process, including lasts, materials, components, and development milestones.
• Strong business acumen with an understanding of key financial metrics, including GIM, FOB, duty rates, wholesale and retail pricing, and net margin.
• Strong written and verbal communication skills with the ability to clearly communicate product strategy and recommendations.
• Strong presentation skills with the ability to engage and influence internal and external stakeholders.
• Ability to manage multiple projects, priorities, deadlines, and communication platforms simultaneously.
• Ability to independently manage projects from initiation through completion with strong organisation and attention to detail.
• Ability to provide a clear point of view and contribute to product decision making and cross-functional alignment.
• Ability to balance commercial and regional needs with overall product and design direction.
• Strong proficiency in Microsoft Excel, PowerPoint, Word, and other relevant business applications.
• Ability to travel domestically and internationally as required.
• Passion for sport, golf, product creation, and contributing to a high-performing team.

• 3+ years of experience in footwear product creation, product marketing, product management, merchandising, or a related field.
• Experience supporting seasonal footwear ranges from initial briefing through commercialisation and go-to-market execution.
• Experience working with global and regional teams within a matrixed organisation.
• Experience translating consumer, competitive, and market insights into product recommendations.
• Experience managing footwear samples, product data, product copy, photography, or other seasonal go-to-market assets.

• This position follows the adidas hybrid work model and is based in Carlsbad, California.
• Employees are expected to work in the office Monday through Thursday, with flexibility to work remotely on Fridays; in-office attendance may be required on Fridays when the work requires a high degree of collaboration or an in-person presentation.
• Operates in a fast-paced, collaborative global product creation environment with regular interaction across functions, regions, and seasonal development milestones.
• Domestic and international travel is required based on business needs.
• The working language for this position is English.

• Actual salary will be based on various factors, including a candidate's experience, qualifications, skills, competencies, and proficiency for the role.

• Employees are eligible to earn an annual bonus based on both company and personal performance.
• Comprehensive medical coverage including HSA with employer funding or FSA options, dental, vision, and prescription plans.
• Adoption, surrogate, and fertility support programmes.
• Short and long term disability coverage.
• Basic life and AD and D insurance with supplemental employee paid options.
• 401(k) plan and Stock Purchase Plan with employer match or applicable adidas contributions.
• Education assistance for eligible full time employees.
• Paid parental and other eligible leave programmes.
• Flexible Time Off accrued at 0.4388 hours per day for employees with less than five years of service, increasing with tenure.
• Twelve Company-Designated paid holidays, including a Floating Holiday, plus milestone Service Time Off for eligible employees.
• Employee product discounts and access to wellness and Employee Assistance programmes.

At adidas, we never launch a product unless we consider it perfect, and our product creation teams bring together consumer insight, design, development, and commercial expertise to create footwear that performs at the highest level and connects with golfers around the world. adidas fosters a workplace culture built on respect, collaboration, and opportunity where employees can grow, contribute, and perform at their best, and we believe that embedding diversity, equity, and inclusion into our culture and talent processes gives our employees a sense of belonging and our brand a real competitive advantage.