Marketing Manager

Is a commercially minded, hands-on marketing position focused on turning Connacht Rugby's brand and marketing strategy into high-performing campaigns that fill Dexcom Stadium and grow the supporter base. It sits within the club's marketing team and involves day-to-day planning, delivery and optimisation of tactical campaigns, working cross-functionally with Commercial and Ticketing to support sales initiatives. The post holder acts as a key creative thinker and ideas hub for the organisation, generating innovative concepts, fan engagement initiatives and campaign strategies that strengthen the brand, grow audiences and drive commercial results.

• Act as a creative catalyst across the club, generating innovative campaign ideas, fan engagement concepts and marketing initiatives that support ticketing, commercial, community and brand objectives
• Lead campaign ideation sessions, identify emerging marketing trends, cultural moments and digital innovations, and challenge conventional approaches to evolve marketing output.
• Plan, deliver and optimise day-to-day marketing campaigns in line with the annual marketing strategy and campaign calendar, managing timelines and briefs to ensure delivery on time, on brand and on budget; track, analyse and report on campaign performance to improve results and return on investment.
• Own email marketing strategy, planning, build, segmentation, scheduling and reporting
• Support CRM database growth through campaigns that capture data
• Use segmentation and automation to increase conversion, retention and engagement
• And work with the Ticketing team to ensure data accuracy and integration between CRM and ticketing systems.
• Lead planning and delivery of the match day experience at all home games and hosted international fixtures, including fan activations and promotions, and develop tactical match day campaigns that engage supporters of all ages and encourage repeat attendance.
• Contribute marketing input to the ideation and design of club-led events and experiential initiatives, and work with Operations, Commercial & Marketing and Club & Community teams to deliver a consistent, high-quality supporter experience.
• Brief and manage the design and delivery of sales, marketing and partnership material across print, digital and in-stadium channels for the rugby and stadium commercial teams
• Deliver creative promotions and advertising campaigns from brief through to implementation with the Graphic Designer and Content Executive, ensuring brand guidelines and partner rights approvals.
• Own social media, content and channel strategies; lead content planning and delivery across social media, website, app and email; manage the content calendar with the Content Executive, Graphic Designer and PR & Media Manager; and monitor channel performance to optimise content and engagement.
• Deliver marketing campaigns supporting ticketing, memberships, hospitality and sponsorship objectives
• Oversee day-to-day management of digital platforms
• Coordinate creation and delivery of marketing content and campaign assets

• Minimum 4 years' experience in a marketing role, with a track record of delivering campaigns that drive measurable results.

• Degree in Marketing, Business, Communications or a related discipline, or equivalent experience.
• Highly creative and naturally curious, with a proven ability to originate compelling campaign concepts and turn ideas into commercially successful marketing activity.
• Demonstrable experience of developing innovative marketing campaigns that have driven engagement, audience growth, ticket sales, revenue or brand awareness.
• Confident presenting and championing new ideas, with the ability to influence stakeholders and bring others on a creative journey.
• Passion for sport, entertainment and fan culture, coupled with a strong understanding of what captures attention and motivates audiences to engage.
• An excellent understanding of rugby, its supporters and the club's audiences.
• Proven experience in email marketing and CRM, including segmentation, automation and performance analysis.
• Strong project management skills, with the ability to manage multiple campaigns, deadlines and stakeholders at once.
• Experience working with designers, content creators and agencies, from brief to delivery.
• Strong understanding of digital marketing channels and analytics.

• Hybrid working model with an expectation that the successful candidate will attend the office approximately three days per week.
• The candidate will be expected to work appropriate hours to carry out their responsibilities, which may be irregular or outside the norm, including evenings and weekends (including Sundays).