Marketing Manager, Americas

SailGP is seeking a Marketing Manager to support brand growth and awareness in the Americas region. The role supports the development and execution of event marketing strategies across North and South America, with a specific focus on the U.S., Canada and Brazil, including campaign activations, ticketing, broadcast tune-in, digital, social and partnership initiatives. Reporting into the Head of Marketing, Americas, the position manages the day-to-day delivery of marketing campaigns and works closely with local event teams, agencies and cross-functional partners to deliver compelling, consistent and high-impact marketing activity.

• Develop a strong understanding of SailGP audiences using customer insights, market trends and campaign performance to inform marketing activity.
• Work with the Head of Marketing to develop fan-first, culturally relevant campaigns and experiences that connect SailGP with sport, lifestyle and entertainment communities.
• Drive awareness and fan acquisition through integrated campaigns that increase broadcast viewership and SailGP+ subscriptions, expanding beyond event marketing.
• Collaborate with the Head of Marketing to develop annual plans in priority markets and own project management and execution against them.
• Help optimise the fan journey across key marketing touchpoints, identifying opportunities to improve engagement and conversion.
• Manage the delivery of event marketing campaigns across the Americas, supporting ticket sales, brand awareness, audience growth and engagement.
• Develop and manage marketing toolkits and creative assets to support local teams and amplify messaging through stakeholders, media and partnerships.
• Provide creative leadership with design and video teams to deliver high-performing, insight-led creative assets tailored to regional audiences, ensuring briefs have clear objectives and creative inspiration.
• Work closely with the Social & paid media team to run campaigns across social, email and content marketing to maximise ticketing and fan acquisition outcomes.
• Bring well-researched activation ideas to partners and key stakeholders that support growth strategy and deliver world-class fan experiences.
• Lead outreach and execution of cultural, grassroots and creator partnerships to expand awareness to new audiences.
• Maintain post-event buzz through strategic activations and targeted campaigns that deepen fan engagement and fuel ongoing advocacy.
• Support on-site or remotely at SailGP events across the Americas region, assisting with marketing operations.
• Manage assigned elements of ticket launches and sales campaigns, developing plans, campaigns and creative assets to drive awareness and conversion.
• Collaborate with cross-functional teams to develop persuasive and informative content for ticketing promotions across social media, paid digital, email, website and print materials.

• 5+ years of experience in marketing.
• Proven track record of executing multi-channel campaigns that drive ticket sales, fan acquisition and brand growth.
• Deep understanding of U.S. market dynamics, digital marketing, media trends and audience behaviour.
• Exceptional project management and organisational skills, with the ability to manage multiple workstreams and deadlines, and high attention to detail.
• Experience working with creative and media agencies, managing integrated, multi-channel marketing plans.
• Strong creative and performance marketing skills, with the ability to inspire standout campaigns.
• Experience delivering effective, data-driven campaigns within a fast-paced sports or entertainment environment.
• Collaborative and comfortable working across global and cross-functional teams, with a proactive, solutions-oriented mindset.
• Entrepreneurial spirit with a strong work ethic and passion for exceeding expectations.

• Experience in sports or entertainment industries.

• New York City, with ability to travel to regional markets as required.

SailGP is a global organisation and one of the world's fastest-growing sports and entertainment properties, founded in 2018 and now in its sixth season. The Rolex SailGP Championship features national teams racing identical high-tech F50 catamarans at iconic stadium destinations worldwide, at speeds in excess of 100km/h (60mph). SailGP has defined values that shape its team culture: Deliver Quality and Consistency; Evolve with Focus; Make it Count; Stand Together and Strike a Balance.