WBDJ - Social & Digital Marketing, HBO Max

This role leads social and digital marketing for Warner Bros. Discovery's streaming business in Japan, owning the planning, execution and measurement of digital activity that builds awareness for HBO Max and its content slate, drives viewership and converts interest into subscriptions. The scope covers both directly owned channels, including HBO Max Japan social accounts and franchise channels such as Harry Potter and DC, and streaming partner marketing executed jointly with distribution partners.

• Set the social and digital strategy for HBO Max Japan and related locally managed channels, and own the content calendar across X, Instagram, TikTok, Facebook and YouTube.
• Lead the social and digital element of the launch campaign for the new HBO original Harry Potter series, acting as the day-to-day lead for the appointed agency across planning, approvals and execution.
• Commission, review and approve post copy, creative and video assets, whether produced in-house or externally, ensuring compliance with brand guidelines, rights requirements and IP integrity.
• Localise global campaign materials for the Japanese market and develop Japan-specific ideas and activations that drive audience growth, engagement and sentiment.
• Manage vendors across production and the localisation of video, stills, subtitles and copy, from translation brief through final quality control.
• Plan and deliver joint marketing activity with streaming distribution partners, aligning campaign timing, messaging, creative and channel plans to maximise reach and campaign effectiveness.
• Act as the lead day-to-day point of contact for appointed agencies, directing planning, approvals and execution while ensuring delivery against timeline, budget and creative quality expectations.
• Manage approval processes across Japan, APAC and Global stakeholders, including titles subject to strict confidentiality and asset security protocols, and represent Japan in regional forums and title marketing meetings.
• Set KPIs for every campaign, monitor reach, engagement, video views, follower growth, click-through and conversion performance, and use social listening and analytics tools to track conversation volume, sentiment and competitive activity.
• Produce monthly, campaign and title-level performance reports with actionable recommendations, and manage the social and digital marketing budget, tracking spend against plan and supporting annual budget planning with the Senior Director.

• Significant experience in social, digital or integrated marketing, ideally within entertainment, streaming, media or consumer brand environments.
• Proven success managing major brand, franchise or title campaigns with demonstrated audience and engagement growth.
• Strong understanding of Japan's social media landscape, including X, Instagram, TikTok, YouTube and Facebook.
• Experience leading agency relationships and managing large-scale marketing campaigns from briefing through execution and performance review.
• Strong digital marketing and analytics capabilities, including campaign measurement, optimisation and performance reporting.
• Sound creative judgment and the ability to review Japanese-language copy and creative assets to a professional standard.
• Native-level Japanese and business-level English, with experience collaborating across regional and global teams.
• Strong project management skills with the ability to manage multiple priorities, stakeholders and deadlines.
• Ability to handle highly confidential materials and work within strict security protocols.
• Bachelor's degree or equivalent experience.

• Experience marketing streaming, subscription or direct-to-consumer services.
• Experience working on global franchise brands or tentpole IP requiring international stakeholder alignment.
• Experience operating within a multinational matrix organisation.
• Familiarity with social publishing, social listening, analytics and project management platforms such as Sprout Social, Meltwater, Meta Business Suite, TikTok Business Centre, YouTube Studio, Airtable, Frame.io and monday.com.