Marketing Manager

This commercially minded, hands-on marketing role is responsible for turning the club's brand and marketing strategy into high-performing campaigns that fill Dexcom Stadium and grow the supporter base. It sits in the club's marketing team and involves day-to-day planning, delivery and optimisation of tactical campaigns, working cross-functionally with Commercial and Ticketing and other teams. The postholder acts as a creative ideas hub for the organisation and reports to the Senior Brand & Marketing Manager within a multi-disciplinary team including the PR & Media Manager, Graphic Designer and Content Executive.

• Serve as a creative catalyst across the club, proactively generating innovative campaign ideas, fan engagement concepts and marketing initiatives that support ticketing, commercial, community and brand objectives.
• Lead campaign ideation sessions and identify emerging marketing trends, cultural moments and digital innovations, translating them into relevant and impactful campaigns.
• Plan, deliver and optimise day-to-day marketing campaigns in line with the annual marketing strategy and campaign calendar, managing timelines, briefs, budgets and performance reporting.
• Own email marketing strategy, planning, build, segmentation, scheduling and reporting, and support CRM database growth through data-capture campaigns, segmentation and automation.
• Lead planning and delivery of the match day experience at all home games and hosted international fixtures, including fan activations, promotions and tactical campaigns that encourage repeat attendance.
• Brief and manage the design and delivery of sales, marketing and partnership material across print, digital and in-stadium channels, ensuring all output follows brand guidelines.
• Own the club's social media, content and channel strategies, leading content planning and delivery across social media, website, app and email channels and managing the content calendar with the team.
• Deliver marketing campaigns that support ticketing, memberships, hospitality and sponsorship objectives, and oversee day-to-day management of digital platforms and campaign assets.
• Manage relevant agencies, suppliers and content partners, and monitor channel and campaign performance using audience insights to improve engagement, conversion and return on investment.
• Collaborate with the PR & Media Manager, wider marketing team, commercial, rugby and stadium teams to deliver integrated campaigns and supporter experiences, and undertake other duties as required by the Head of Commercial & Marketing.

• Degree in Marketing, Business, Communications or a related discipline, or equivalent experience.
• Minimum 4 years' experience in a marketing role, with a track record of delivering campaigns that drive measurable results.
• Highly creative and naturally curious, with a proven ability to originate compelling campaign concepts and turn ideas into commercially successful marketing activity.
• Demonstrable experience of developing innovative marketing campaigns that have driven engagement, audience growth, ticket sales, revenue or brand awareness.
• Confident presenting and championing new ideas, with the ability to influence stakeholders and bring others on a creative journey.
• Passion for sport, entertainment and fan culture, coupled with a strong understanding of what captures attention and motivates audiences to engage.
• An excellent understanding of rugby, its supporters and the club's audiences.
• Proven experience in email marketing and CRM, including segmentation, automation and performance analysis.
• Strong project management skills, with the ability to manage multiple campaigns, deadlines and stakeholders at once.
• Experience working with designers, content creators and agencies, from brief to delivery.
• Strong understanding of digital marketing channels and analytics.

• Hybrid working model with an expectation that the successful candidate will attend the office approximately three days per week.
• May require irregular hours, including evenings and weekends (including Sundays), to fully carry out responsibilities.