Territory Sales Manager - Golf

The Territory Sales Manager – Golf is responsible for driving sales of the company's golf apparel products and services within an assigned territory, engaging established customers and developing new prospects to deliver profitable, sustainable growth. The role sits within the Sales team and builds strong one-to-one customer relationships through expert product knowledge, timely communication and consistent alignment with company objectives and quality standards. The postholder operates within corporate policies and guidelines to achieve defined sales targets and contribute to overall business success.

• Own and execute all aspects of account planning, in-field activation and territory sales management to achieve annual booking and revenue targets.
• Build and sustain strong, trust-based relationships with customers and consumers by delivering exceptional service, fostering long-term partnerships and strategically increasing distribution to strengthen brand presence.
• Drive product and service sales within the assigned territory by prioritising top revenue-generating accounts while maintaining best-in-class service across all customers.
• Ensure timely and accurate order writing, proactively manage the open order book, and oversee all sales activities in alignment with trade investment strategies and programmes.
• Activate key product and brand stories at retail to enhance consumer engagement, increase visibility and drive sell-through performance.
• Conduct product knowledge sessions and educational seminars for accounts, and represent the brand at sales meetings, trade shows and consumer events.
• Provide regular market insights and feedback to Sales Leadership, including competitor activity and customer trends.
• Submit accurate territory forecasts and weekly activity reports, and maintain detailed records of sales performance, customer interactions and account status.
• Manage sales-related budgets (T&E, seeding, allowances) and support inventory control through communication of supply and pricing trends.
• Address customer concerns and coordinate with internal teams to resolve product or service issues, and offer strategic input on product needs and enhancements based on customer feedback and market dynamics.
• Working knowledge of the golf industry and understanding of key players within the market.

• Minimum 4 years of inside/outside sales experience, or equivalent experience of sales combined with product marketing, merchandising or retail experience.
• University or college graduate in a related field, or equivalent experience.
• Demonstrated success in direct sales, with a strong track record of consistently delivering results.
• Excels in both verbal presentations and written communications, supported by a strong mastery of the English language.
• Exceptional decision-making skills, including in situations involving complexity or conflicting priorities.
• Skilled at building and maintaining productive relationships across a diverse account base.
• Highly effective time-management and organisational abilities.
• Exceptionally strong work ethic, with the ability to work independently while managing multiple projects and priorities simultaneously.
• Proficiency in technology, specifically software applications such as MS Excel, Word, PowerPoint, Outlook and virtual sales tools.
• Ability to travel on a regional basis, up to 45% of the time.
• Ability to lift and carry samples/products weighing up to 30lbs.
• Ability to manage significant partnerships which drive revenue for the golf business.

• Sales experience within the golf industry, with soft goods preferred.

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