Manager, Creator Marketing

This role drives creator marketing initiatives from opportunity identification through final delivery. It owns creator relationships, leads national campaigns and activations, and brings internal and external partners together to deliver high-impact work. The manager creates momentum, leads creator project meetings with clarity, anticipates and removes roadblocks, and holds projects accountable to timelines, budgets, brand standards, and measurable objectives.

• Manage ongoing creator discovery across culture, sports, gaming, entertainment, music, lifestyle, and emerging communities, maintaining a strong and diverse pipeline of relevant talent.
• Identify, evaluate, and recommend creators and collaborators for each brief based on audience relevance, creative credibility, brand fit, cultural momentum, platform strength, project needs, creative ambition, business objectives, regional needs, and long-term relationship potential.
• Own day-to-day relationships with creators and their teams, serving as a decisive, solutions-oriented primary point of contact from initial outreach through campaign completion.
• Lead creator-led campaigns and creator-supported projects from kickoff through execution, reporting, and final wrap-up, with clear workstreams, owners, milestones, and next steps.
• Manage project meetings and working sessions, set focused agendas, drive decisions, capture actions, and ensure teams follow through against agreed timelines.
• Build and manage integrated project plans across creative development, creator implication, production, media, legal, operations, product, measurement, and regional activation.
• Identify risks early, solve problems quickly, escalate decisions when needed, track performance throughout campaigns, translate results into actionable recommendations, and apply learnings to improve future creator work.
• Plan and execute creator participation across key brand events and activations, from concept and talent selection through on-site delivery and follow-up, ensuring talent is fully briefed, logistics are seamless, opportunities are maximised, and the creator experience delivers against project goals.
• Build strong working relationships across SAMO, regional teams, media, communications, sports, culture, legal, finance, operations, insights, product, and global teams, aligning stakeholders early, clarifying roles and decision rights, resolving competing priorities
• And securing the expertise and resources required to deliver the strongest outcome.
• Ensure creator programmes meet global guidelines, legal requirements, financial processes, and brand standards without slowing momentum or creative ambition
• Partner with CRM, Operations, and Media Insights to maintain accurate creator data and track campaign performance
• Share best practices, creator intelligence, and campaign learnings across national, regional, and global teams
• And continuously improve ways of working by identifying gaps in tools, processes, communication, or resourcing and driving practical solutions through completion.

• 3+ years of experience in creator marketing, influencer marketing, talent management, integrated marketing, or a related field, with demonstrated ownership of complex campaigns and projects.
• Proven ability to lead cross-functional teams and meetings, drive decisions, manage competing priorities, and move projects from concept to completion.
• Strong creator instincts and a consistent track record of discovering talent, evaluating fit, and matching the right creators and partners to the right opportunities.
• Excellent relationship management, communication, and negotiation skills, with the confidence to influence creators, agencies, senior stakeholders, and internal partners.
• Highly organised and action-oriented, with strong judgment, attention to detail, and the ability to anticipate roadblocks, solve problems, and deliver under pressure.
• Bachelor's degree in marketing, communications, or a related field, or equivalent relevant professional experience.