Specialist, Field Marketing

Reporting to the Manager, Field Marketing, this field-based role supports the Field Marketing Manager in making the brand number one in the region. It acts as the face of the brand in the local market, aligned with global and national strategies and priorities. The role manages a local team of Student Marketeers and brings the brand's world to life on campus and in market, reaching new entry-point consumers.

• Support the Field Marketing Manager in making the brand number one in the region, acting as the face of the brand in the local market and aligning activity with global and national strategies and priorities
• Gather key local insights by building strong networks with specific communities, playgrounds and key local creators.
• Contribute to the creation and implementation of innovative marketing initiatives across Consumer Collecting, Sports, Culture and Communications, leveraging On Premise and Off Premise opportunities
• Manage a local team of Student Marketeers to bring the brand's world to life on campus and in market, reaching new entry-point consumers.
• Set clear goals with the Consumer Collecting Manager and Field Marketing Manager to drive trial, engage new users and expand the consumer base on and off campus
• Communicate clear expectations and guidelines to Student Marketeers so they can effectively plan and deliver trial-driving plans in market and student life during key moments and consumption occasions.
• Ensure a strong sales support programme that drives distribution, excites the trade and improves in-store visibility in and around universities; work with the team to create exciting and relevant university initiatives that build brand and can love among students.
• Use programme tools and reporting features to steer an effective programme focused on the right student groups, track performance and find opportunities to reach new consumers
• Coach and empower each team member in the planning process to generate a constant flow of fresh mission ideas to grow the user base.
• Manage sampling requests internally and externally, ensuring alignment with wider priorities; ensure effective interactions to drive positive trial with consumers, overcoming barriers and negative perceptions when needed.
• Source and hire brand-fit Student Marketeers with the right skills and attitude towards all business priorities
• Implement and uphold national recruitment, onboarding and training modules for consistency
• Train and lead Student Marketeers with an empowerment approach so they take ownership of their targets and provide development pipeline opportunities for top performers
• Lead a strong Team Leader programme.
• Create and support key events, scenes and marketing opportunities in line with brand values and relevant to the local consumer, in market and on campus, with a focus on participation

• 2+ years marketing experience.
• Experience in leading teams and managing people.
• A strategic thinker who takes initiative and ownership and 'makes things happen'.
• A 'connector' with excellent communication and networking skills, able to open doors and excite people about an idea.
• Strong 'can do' attitude, striving for perfection and love for detail in every project.
• Leadership, motivation and ability to cultivate a team environment.
• Analytical, planning, budgetary and project management competencies.
• Creative mind with a track record of putting new ideas into practice and assessing results.
• Bachelor's degree or equivalent work experience.
• Fluency in English.
• Excellent communication skills, including presenting and training abilities.
• Valid US driver's licence.

• Additional language skills.

• Field-based; role operates on campus and in market.