Sporting Fashion & Goods
Manager, Brand Marketing LA/West - Jordan NA
Mid Level
Los Angeles, United States
in office
Full time
Job description
About the Role
Will support strategic direction and execution in partnership with North America for Critical Sport and commercial moments. It leads the cohort marketing offense for prioritised consumer segments, creating and executing strategies that drive meaningful daily relationships with Jordan Brand consumers. Based in Los Angeles with an emphasis on LA, the position works cross-functionally with channels, media, creative, data science, insights, planning, and brand marketing teams, and partners closely with the extended Jordan Brand Marketing Team in LA and the cross-functional North America Jordan Brand Marketing Team.
Key Responsibilities
- Lead the North America vision and strategy, with an emphasis on LA, for daily marketing activations focused on consumer engagement, membership acquisition, retention and reengagement against defined consumer growth priorities.
- Lead the cohort marketing offense for prioritised consumer segments, creating and executing strategies that drive meaningful daily relationships with Jordan Brand consumers.
- Support strategic direction and execution in partnership with North America for Critical Sport and commercial moments.
- Create and execute seasonal and daily full-funnel, multi-channel marketing plans.
- Partner closely with brand creative to ensure storytelling is optimised against the distribution plan to drive LTV and maximise engagement.
- Apply a test-and-learn approach across all work.
- Help shape consumer cohort learning agendas and measurement plans to unlock the ability to read the consumer daily.
- Work cross-functionally with key partners across channels, media, creative, data science, insights, planning, and brand marketing teams.
- Partner closely with the extended Jordan Brand Marketing Team based in LA and the cross-functional North America Jordan Brand Marketing Team.
- Build consistent collaboration, partnership and consensus across the Jordan Brand matrix.
Required Experience & Qualifications
- BA/BS degree, or any suitable combination of education, experience, and training.
- 5+ years of work experience in digital/online marketing or a related field.
- Expert understanding of digital marketing strategy and tactics across key channels including digital apps, email,.com experiences, paid media and social.
- Proven track record leading and executing cohort-based, multi-channel marketing strategies.
- Strong leadership skills, including the ability to influence functional teams and large cross-functional projects.
- Excellent written and verbal communication skills, including presentations.
- Strong analytical skills and comfort leveraging both art and science.
- Ability to translate complex data and insights, and to use brand smarts and intuition to uncover inspiring storytelling, drive a great brief, and create connections with consumers.
- Passion for obsessing the consumer—understanding who they are, how they behave, what their needs are, and how Jordan can best serve them.
- Ability to thrive in ambiguity and help create the future.
Preferred Skills
- Experience with parent/teen targets.
The Application Process
Accommodations are available to complete the interview process, including screen readers, sign language interpreters, accessible and single location for in-person interviews, closed captioning, and other reasonable modifications as needed.
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