Field Marketing Specialist

Reporting to the Manager, Field Marketing, the specialist supports the Field Marketing Manager in making Red Bull #1 in their region and acts as the face of Red Bull in the local market, aligned with global and national strategies. The role gathers local insights through networks with communities, playgrounds and key local creators, and contributes to innovative marketing initiatives across Consumer Collecting, Sports, Culture and Communications, leveraging On Premise and Off Premise. Based in the field, the specialist manages a local team of Student Marketeers and brings the World of Red Bull to life on campus and in market, reaching new entry-point consumers.

• Support the Field Marketing Manager in making Red Bull #1 in the region, acting as the face of Red Bull in the local market and gathering key local insights by building strong networks with specific communities, playgrounds and key local creators
• Give input to create and implement innovative marketing initiatives across Consumer Collecting, Sports, Culture and Communications, leveraging On Premise and Off Premise.
• Manage a local team of Student Marketeers to bring the World of Red Bull to life on campus and in market, reaching new entry-point consumers.
• Set clear goals with the Consumer Collecting Manager and Field Marketing Manager to drive trial that engages new users and expands the consumer base on and off campus
• Communicate clear expectations and guidelines for Student Marketeers to plan and deliver trial-driving plans in market and into student life during key moments and consumption occasions.
• Ensure a strong sales support program drives distribution, excites the trade and improves in-store visibility in and around universities; work with the team to create exciting and relevant university initiatives that build brand love among students.
• Use program tools and reporting features to steer an effective program focused on the right student groups, track performance and find opportunities to reach new consumers
• Coach and empower team members in the planning process to generate a constant flow of fresh mission ideas
• Manage internal and external sampling requests aligned with wider priorities and ensure effective consumer interactions that drive positive trial and overcome barriers and negative perceptions.
• Source and hire brand-fit Student Marketeers with the right skills and attitude towards all business priorities
• Implement and uphold national recruitment, onboarding and training modules for consistency
• Train and lead Student Marketeers with an empowerment approach so they take ownership of targets that impact the business and create development pipeline opportunities for top performers
• Lead a strong Team Leader program.
• Create and support key events, scenes and marketing opportunities in line with Red Bull brand values and relevant to the local consumer, in market and on campus, with a focus on participation
• Support delivery of a program with the right balance and involvement of third-party event properties in the right sport and culture scenes, on and off campus.
• Identify collegiate and market-level local opinion leaders in relevant Red Bull scenes and work with the Field Marketing Manager to bring them to the World of Red Bull
• Be instrumental in implementing national and global events and projects with excellence
• Activate National pillars, events and Global Brand Projects in and around universities encompassing core program objectives.
• Incorporate Indirect Sampling initiatives into the plan to broaden reach in occasions that are difficult to reach and where consumers can be surprised
• Work closely with the Field Marketing Manager to develop, own and execute locally relevant new ideas that complement global and national initiatives
• Involve the Consumer Collecting team in idea generation and capitalise on their university lifestyle to identify technology, digital and socially driven consumer trends early
• Lead the creative process with Student Marketeers to build loyalty within the student audience, such as through focus groups
• Understand the consumer landscape and how to approach and reach a variety of consumers across consumption occasions through direct and indirect sampling.
• Act as a role model and display Red Bull values with a consistent, motivating and inspiring tone of voice
• Ensure the right program is set up in the right areas to reach the target group and be flexible with resources
• Drive efficiencies in programs using program tools
• Support the local logistics system for tools, warehousing and management
• Support the national operations team to manage product stock with discipline
• Maintain program tools, the Mini fleet and other branded items to a premium standard.

• At least 2 years of marketing experience.
• Experience in leading teams and managing people.
• A strategic thinker who takes initiative and ownership and 'makes things happen'.
• A 'connector' with excellent communication and networking skills, able to open doors and excite people about an idea.
• Strong 'can do' attitude, striving for perfection and love for detail in every project.
• Leadership, motivation and ability to cultivate a team environment.
• Analytical, planning, budgetary and project management competencies.
• Creative mind with a track record of putting new ideas into practice and assessing results.
• Bachelor's degree or equivalent work experience.
• Must be fluent in English.
• Excellent communication skills, including presenting and training abilities.
• Must have a valid US driver's licence.

• Additional language skills are an advantage.

• Field-based role; work takes place on campus and in market.