Associate, Growth Audiences Marketing (External Agency Staff)

Supports the Global Brand and Consumer Marketing Growth Audience team in executing the youth and Flag Football marketing strategy. It involves strategic support, planning, go-to-market coordination, flag football marketing execution, and youth partner support. The role works with key internal and external stakeholders to help build support ahead of Flag Football's debut in the LA28 Olympic Games.

• Support and document Growth Audience marketing strategies, objectives, and performance measures.
• Translate Growth Audience marketing priorities and tactics into consistent, clear, and calendarised plans.
• Maintain and update centralised planning frameworks and toolkits for cross-functional use.
• Produce presentations and communication materials for leadership.
• Project manage and execute fully integrated marketing campaigns for top initiatives, including NFL FLAG and NFL FLAG Championships.
• Execute flag football marketing strategy with key internal and external stakeholders, supporting efforts ahead of Flag Football's debut in the LA28 Olympic Games.
• Build weekly trackers and dashboards to capture flag support across broadcast integrations, landing page KPIs, and club and partner activations.
• Support amplification efforts across NFL Tentpoles (PBG, Super Bowl, International Games), driving strategy and execution of deliverables across broadcast, clubs, football development, communications, social, and sponsorship.
• Support and own key youth partner relationships, including asset tracking, building go-to-market plans, amplification efforts, and internal tracking.
• Coordinate key meetings and input-gathering processes, identify emerging trends to help inform strategy, and continuously identify and unlock synergies across broader flag football strategy, stakeholders, and partners.

• Minimum 5 years of experience in brand or sports marketing, agency partnerships, or other relevant roles.
• Bachelor's degree is required.
• Strong project management skills and comfort working with a variety of stakeholders to meet deadlines.
• Proficiency with PowerPoint and Excel.
• Excellent verbal and written communication skills.
• Highly collaborative team player.
• Detail-oriented and highly organised.
• Resourceful and proactive problem-solver.
• Passionate about culture and globally minded.
• Flexible, self-motivated, and eager to learn.
• Embody an enthusiastic, proactive can-do attitude.
• Embrace grit, free from ego or entitlement.
• Excel as a relationship builder with the ability to influence.
• Eager learner driven by passion rather than just ambition.
• Encompass an incredible work ethic with an agile mindset.

• Occasional domestic travel is required.
• This role requires onsite presence at an NFL office or stadium location; remote and/or hybrid working options are not offered.
• In-person work at NFL offices is a top priority to support collaboration, stronger connections, and culture.
• No relocation assistance will be provided.
• Is with one of the NFL's third-party agency partners that provides services to the NFL; the individual selected will be an employee of that third-party agency and not the NFL.
• All compensation, benefits, and other terms and conditions of employment are handled by the agency.
• The assignment to provide services to the NFL will be limited in duration but may be extended for an additional period by agreement between the NFL and the agency.

• $45—$55 USD
• The NFL expects to hire for this position near the middle of the range; only in truly rare and exceptional circumstances, where an external candidate has experience, credentials or expertise that far exceed those required or expected for the position, would the NFL consider paying a salary or rate near the higher end of the range.

• Comprehensive benefits offerings are available.

The NFL is committed to building an inclusive work environment that reflects its fan base and provides an environment of mutual respect where equal employment opportunities are available to all employees and applicants. Its core values include respect, integrity, team responsibility, and resiliency. The NFL's leadership attributes include building talent, executing with precision, inspiring others, living its values, knowing the business, and thinking big.