Sporting Fashion & Goods
Run/Train Technical Representative Nordics
Mid Level
Helsingborg, Sweden
remote
Full time
Job description
About the Role
PUMA is seeking a Run/Train Technical Representative to join its Nordic team, acting as the face of PUMA Running and Training. The role brings products to life through technical product training, events and strong relationships with retail partners, growing brand presence and strengthening PUMA's position within the Nordic running community. The position is remote with extensive travel across the Nordic region, including occasional weekend and extended hours work.
Key Responsibilities
- Build strong relationships with key retail partners, including buyers, store managers and sales staff, providing product expertise and support.
- Plan and deliver seasonal technical product sessions, ensuring retail teams are knowledgeable, engaged and excited about PUMA Running and Training products.
- Organise and participate in consumer events, staff training sessions and product activations at key retail accounts.
- Act as a product expert across PUMA Running and Training footwear, apparel and accessories, including competitor products.
- Collaborate closely with Sales and Marketing to deliver engaging brand experiences and best-in-class service to retail partners and consumers.
- Represent PUMA at internal and external running and training events, including event setup, product trials and consumer engagement.
- Build strong connections within the Nordic running community and strengthen PUMA's brand awareness and presence in the market.
- Act as the eyes and ears of the brand, providing regular insights on sales performance, market trends, competitors and opportunities.
Required Experience & Qualifications
- 2+ years of experience as a Technical Representative or within running, sports retail, sales or events.
- Valid driver's licence.
- Good knowledge of Microsoft Excel and PowerPoint.
- Passionate runner with strong product knowledge and an understanding of the running community, sports retail and the competitor landscape.
- Confident presenter with strong communication and relationship building skills, able to engage and inspire customers, consumers and colleagues.
- High energy, solution oriented and driven, with the ability to take initiative and adapt in a fast-paced environment.
Workplace
- Remote position with extensive travel across the Nordic region.
- Occasional weekend and extended hours work.
Benefits & Perks
- SEK 5,000 in annual product allowance.
- 45% employee discount.
- Wellness allowance.
- Lunch card.
- A paid health hour every Friday.
The Application Process
PUMA states that every application is reviewed by real people, with no automated systems or AI tools used to make hiring decisions.
- Applications are reviewed by real people committed to fairness, transparency and equal opportunity, regardless of background, identity or experience.
- AI-supported functions may be used for isolated organisational steps such as scheduling interviews, with no influence on decisions in the application process.
About the Company
PUMA is a global sports brand creating footwear, apparel and accessories that inspire athletes and everyday movers; the PUMA Group owns PUMA, Cobra Golf and stichd, operates in 120+ countries and has around 22,000 employees worldwide. PUMA offers a broad and active role where employees can combine their passion for running with work, along with opportunities to build global connections and strong relationships across the organisation. The role provides the chance to represent an international sports brand and make an impact in the Nordic running community.
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