Specialist - Technical Representative

The Specialist - Technical Representative - Mexico designs and executes integrated marketing support, high-impact technical education, and experiential activations across top-tier regional accounts. Acting as a proactive cross-functional interface for the territory, the role bridges central marketing initiatives and localised execution while leading multi-stakeholder projects, regional ambassador networks, and performance analysis to identify commercial growth opportunities. Reporting to the Head of Marketing, Mexico within the LATAM Marketing team, the position collaborates closely with Sales, Campaigns, and Marketing in a cross-functional, omni-channel team to accelerate regional product momentum.

• Deliver high-impact technical education programmes across premium retail accounts, tailoring complex performance engineering narratives to match specific tier segments and elevate retail staff expertise.
• Manage and execute integrated marketing initiatives for top-tier accounts by driving collaboration with Brand Experience, Campaigns, Creative, and Marketing teams.
• Cultivate, contract, and manage strategic relationships with regional and emerging brand ambassadors, leveraging their cultural influence to amplify localised community campaigns.
• Partner with prospective and dedicated accounts to analyse store performance data, identify market growth opportunities, and strengthen long-term commercial alliances.
• Orchestrate end-to-end regional event experiences, managing high-complexity logistics, vendor coordination, and cross-functional brand activations.
• Adapt and execute regional product launch strategies based on central marketing directives, balancing global brand standards with local market flexibility.
• Direct the local deployment of visual merchandising strategies across flagship partner accounts, solving spatial constraints to ensure premium brand presentation.
• Synthesise macro territory insights, competitor movements, and structural partner feedback into strategic briefs for sales leadership and regional marketing units.

• 4+ years of functional experience within technical product education, wholesale sales management, event operations, or integrated brand marketing.
• Proven track record navigating matrixed corporate environments and managing complex projects with separate internal and external stakeholder groups.
• Deep structural understanding of the performance running, outdoor, and specialty sporting goods landscapes, including consumer behavioural shifts and emerging retail trends.
• Expertise presenting high-altitude strategic frameworks and deep technical concepts to corporate buyers, retail owners, and industry professionals with declarative confidence.
• Advanced proficiency in digital project management software, data analytics platforms, and modern social media ecosystems to scale ambassador impact.
• Proven ability to proactively navigate ambiguity, pilot experimental event formats, and manage high-impact stretch assignments autonomously.
• Willingness to navigate a travel-intensive schedule of up to 60% across the designated territory while living within commutable proximity to Mexico City.
• Possession of a valid driver's licence and willingness to undergo a Motor Vehicle Record (MVR) check as part of the pre-employment process.
• Active, deeply embedded membership of the local running community with exhaustive first-hand knowledge of Mexico's key running hubs, routes, and prominent run clubs.
• Established relationships with key industry stakeholders, local running crews, and community leaders, enabling authentic representation of the brand and the bridging of the gap between On and the culture it serves.

• Travel-intensive role with up to 60% travel across the designated territory; the ideal candidate lives within about an hour's drive from Mexico City.

• A company vehicle is included for use as a perk.

On's Brand Experience team brings the mission to ignite the human spirit through movement to life across the region, leading the physical expression of the brand across retail environments, events, and community activations. The team includes B2B Marketing, Retail Marketing Operations, Visual Merchandising, Events, Community Marketing, and Technical Representatives, working together to build meaningful brand experiences across both On-owned and partner touchpoints while staying true to On's performance and sustainability roots.