Lead - Global Social Media - Running & Outdoor

Social media is central to the On brand and key to connecting with communities in a genuine way to land the brand mission 'to ignite the human spirit through movement'. The role leads global Running & Outdoor social campaigns and athlete narratives across Instagram, TikTok, YouTube and Strava, sitting at the intersection of cultural strategy, creative concepting and campaign management. The Lead is the key creative voice for Running & Outdoor in the social space, partnering with Global Marketing, Strategy, Athlete Integration and the Creative Studio and reporting to the Senior Lead - Performance Sports.

• Own and lead the creative and strategic development of Run and Outdoor social campaigns, translating brand and product moments into disruptive, social-first storytelling arcs from initial concept through global multi-channel rollout.
• Concept bold, insight-led ideas alongside the Social Art Director that entertain, disrupt feeds and impact run and outdoor culture while maintaining On's premium tone.
• Write sharp, inspiring creative briefs alongside the Social Art Director and direct internal creative teams, external agencies and creators to bring the vision to life, ensuring all creative output is social-native and pushes the brand forward.
• Provide clear creative direction on sets and during major running and outdoor events, adding a reactive and social-first layer to activations and bringing athlete stories to life in real time.
• Partner with Athlete Integration to craft authentic, insight-led stories around elite athletes, sub-cultures and everyday communities to deepen brand credibility and engagement.
• Collaborate with fellow Social Media Leads and the Entertainment Platforms Lead to align campaign strategies with platform best practices.
• Mentor and partner with Social Specialists within the Global Social Team and the Influencer team to ensure flawless and cohesive campaign delivery across teams.
• Present and sell in bold creative territories, social campaign strategies and new storytelling formats to senior stakeholders across Marketing Management, Brand Strategy, Creative Studio and Digital Media.
• Oversee campaign budgets, production timelines, agency scopes and project milestones, managing up and down effectively across the global organisation.

• 6+ years of experience in social media, creative campaign management or social creative strategy, in-house at a global brand or at a creatively led agency, with a proven track record of leading complex, multi-channel campaigns from concept to execution.
• Deeply embedded in running and outdoor culture, with an understanding of what running and the outdoors mean to different communities—from everyday runners and trail seekers to elite marathoners and track athletes—and the ability to translate those nuances into internet culture.
• Mastery of the social landscape, with a proven track record of developing creative concepts and channel strategies that drive reach, views and community engagement across Instagram, TikTok, YouTube and Strava.
• Creative briefing and partner management experience, including extensive experience writing sharp creative briefs and commissioning, directing and managing external creative partners such as agencies, directors, photographers and creators.
• High-impact communication and stakeholder management skills, with exceptional written, verbal and presentation abilities to bring ideas to life in a deck, sell bold concepts to senior leadership and build strong cross-functional relationships across a fast-moving global matrix.
• Operational excellence, with strong organisation, discipline and proactivity, sharp attention to detail and the ability to manage multiple complex campaign timelines, budgets and priorities simultaneously.

• An environment designed to give people the tools to develop holistically—to stay active, learn, explore and innovate.
• A supportive, team-oriented atmosphere.
• Access to personal self-care for both physical and mental well-being.