Sporting Fashion & Goods
Head of Product Brand, Performance Running
Senior Level
Zürich, Switzerland
in office
Full time
Marketing & BrandBrand StrategyIntegrated CampaignsFan Engagement
Job description
About the Role
Owns the business strategy for a premier portfolio of Product Franchises, driving commercial objectives while elevating the brand's credibility within the running community. It works at the intersection of Product, Marketing, Commercial and Athlete strategies to deliver exceptional experiences to runners and retail partners. The position sits within the Product Strategy team, which manages product creation to facilitate go-to-market efforts from concept to consumer.
Key Responsibilities
- Lead a cross-functional team of experts across Product, Marketing, Commercial and Athlete strategy teams to define and execute a category plan that establishes the brand as the world's leading running brand.
- Own the business plan and financial targets for a dedicated footwear portfolio, leading different franchises, driving franchise growth, tracking financial targets and communicating performance metrics and actionable insights to key stakeholders in business reviews such as MBRs and QBRs.
- Lead product vision and positioning with Product Management to optimise the product tree, using deep understanding of underlying consumer segments to maximise reach while ensuring efficiency and sustainable product lifecycles.
- Partner with Marketing Strategy to craft inspiring franchise narratives that resonate with runners, and work with Apparel/Accessories teams to build cohesive head-to-toe consumer stories.
- Align with Commercial teams and regional merchandisers to deliver optimal product assortments across diverse distribution channels, adapting franchise personalities to regional needs.
- Partner with DTC (Retail and Digital) to provide premium, seamless experiences for runners exploring the franchises.
- Collaborate with Athlete Strategy and Global Partnerships to amplify brand credibility, and cultivate strong relationships with running communities to enhance cultural relevance.
- Lead process excellence across the product creation calendar and go-to-market strategy, ensuring deadlines are met for the sales season.
- Represent the brand at strategic key account previews, pre-lines and sell-in events.
- Maintain key product documents, tools and communications for the product strategy pod with a high level of attention to detail.
Required Experience & Qualifications
- 8+ years of experience in brand management, go-to-market, product management or strategy.
- Deep understanding of the global running market and ability to interpret consumer insights across sports performance and fashion products.
- Strong presentation and interpersonal skills, with a proven track record of influencing and leading cross-functional teams.
- Ability to engage across the spectrum of the organisation, including senior leadership.
- Highly independent, solution-oriented mindset with a positive, proactive work ethic.
- Strong analytical, planning and organisational skills.
- Proficiency in MS Office (Excel, PowerPoint) and quick adaptability to new systems.
- Excellent verbal and written communication skills in English.
- Ability to travel domestically and internationally as required.
Preferred Skills
- Experience within the running or sportswear industry.
Benefits & Perks
- An environment centred around growth and progress.
- Tools to develop holistically
- Including opportunities to stay active, learn, explore and innovate.
- A supportive, team-oriented atmosphere.
- Access to personal self-care for physical and mental well-being.
- A purpose-led environment where each person is led by purpose.
About the Company
On has the ambition to become the leading global running brand.
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