Senior Lead - Ecommerce EMEA

This role will own the strategy and performance of Own Ecom channels across EMEA, driving significant revenue growth through bold, data-driven, cross-functional initiatives. It sits within the company's fast-paced Digital team, an interdisciplinary group accustomed to rapid turnaround times and ambitious targets. The team creates winning digital products and campaigns across the purchase funnel, with a shared goal of efficient growth at high speed.

• Set the strategic direction for EMEA Ecom, ensuring plans align with On's broader interests and needs, simplifying complexity for effective management, and building out 3-year growth plans across all markets with On's long-range strategy in mind.
• Own and deliver Own Ecom sales performance, driving revenue growth, expanding market share, and maximising profitability across footwear, apparel, and accessories, while leading weekly trade calls and monthly category calls with a focus on optimising sales and profitability.
• Partner closely with Global Digital, Regional Brand Marketing, and Performance Marketing teams to translate global GTM campaigns into high-converting regional digital commerce activations.
• Oversee regional trading calendars, feed into media and site asset requirements, and manage seasonal promotional strategy.
• Partner with CRM and Performance Marketing teams to drive personalised customer journeys, retention flows, and segmented messaging across EMEA customer cohorts, and work closely with regional site merchandising to ensure maximum stock velocity and customer engagement.
• Continuously analyse site analytics, funnel performance, consumer behavioural insights, and sell-out data to unlock growth opportunities and remove friction points.
• Direct localisation efforts across EMEA languages, currencies, payment methods, and regional shipping/fulfilment expectations.
• Collaborate with Supply Chain and Operations to optimise stock allocation, manage regional fulfilment dynamics, track sell-through rates, mitigate out-of-stock risk across key franchises, and drive clearance strategy.
• Serve as the strategic Ecom partner for EMEA leadership, collaborating with Wholesale, Retail, Operations, and Marketing.

• 7+ years of commercial e-commerce leadership.
• Proven track record of scaling regional digital channels, taking ownership of performance, and driving sustainable DTC revenue and margin growth.
• Executive mindset with autonomous capability, strong business acumen, and a strategic, analytical, and problem-solving mindset, adept at driving high-level decisions and acting as a final decision maker on complex sub-function level topics.
• Deep understanding of digital customer behaviour, product lifecycle, market trends, and how seasonality can impact product portfolio efficiency across markets.
• Deep expertise in category management and strategy implementation, with an innate ability to anticipate consumer trends and opportunities for growth, and comfort with relevant retail and financial KPIs, leveraging data to drive cases with internal and external partners.
• Exceptional storytelling skills, creating memorable and impactful narratives, adapting style to be captivating and leading to clear insights across all levels of the organisation, and highly skilled in navigating difficult conversations while remaining calm and supportive in challenging situations.
• Cross-functional and cultural leadership skills, building relationships across different functions and regions, intuitively finding similarities and common ground while recognising and embracing cultural differences as a source of innovation and creativity
• And skilled at simplifying complex situations and prioritising critical work.
• Focused on developing the potential of others through mentoring, empowerment, and providing growth opportunities, actively creating a pipeline of future leaders, and leads by modelling the On behaviours and Spirits.
• Process savvy, understands the business requirements of digital teams, and possesses expertise in sales planning and performance optimisation.

• Experience within premium sportswear, athletic footwear, lifestyle, or fast-paced consumer goods.

• An environment designed to give people the tools to develop holistically — to stay active, learn, explore, and innovate.
• A supportive, team-oriented atmosphere.
• Access to personal self-care for both physical and mental well-being.
• A culture where each person is led by purpose.