On

Born in the Swiss Alps in 2010, On set out to revolutionize the sensation of running. Retired athlete Olivier Bernhard, together with Caspar Coppetti and David Allemann, created a running shoe with a totally new feel — CloudTec®, a patented cushioning system that activates only when you need it. Today, On remains innovation and design-led, delivering premium footwear, apparel, and accessories for high-performance running, outdoor, and all-day activities. Our mission is to ignite the human spirit through movement. We believe incredible things happen when humans move. Being in motion taps into the place in the subconscious where inspiration lies — a flow state where action and awareness blur, leaving us fully immersed in the moment. This drives everything we do, from product creation to community engagement. Technological innovation lies at the heart of On. Our world-class team of scientists and technicians continues to cook up trailblazing innovations within our Zurich-based On Lab. We are committed to continual experimentation, never afraid to start again different or break the mold. From the humble garden hose stapled to our first prototype to our vision of a fossil-free, circular future, we are always recalibrating toward better. As of today, On has been welcomed by over 7 million athletes in more than 50 countries. With global hubs in Zurich, Portland, Berlin, Tokyo, Shanghai, Ho Chi Minh City, and beyond, we are a community of believers in the human spirit. Every product, design, and innovation aims to inspire humans to Dream On.