Head of Site & Ecommerce

Huel is building one of the world's most exciting food brands and is seeking a Head of Site & Ecommerce to deliver a brilliant customer experience and drive the next stage of growth. The role leads site, ecommerce, CRM, conversion rate optimisation, merchandising and retention efforts to grow ecommerce revenue, increase customer lifetime value and make Huel part of more people's everyday lives. The postholder leads CRM, retention and merchandising specialists and collaborates with Growth, Brand, Creative, Product, Technology, Data, Commercial and European market teams.

• Build and deliver a roadmap that improves conversion, average order value, revenue per visitor and repeat customer revenue.
• Own CRO, using customer insights and performance data to identify friction, prioritise opportunities and run experiments across landing pages, product pages, basket and checkout.
• Lead CRM and lifecycle marketing, developing campaigns, segmentation, personalisation and automated journeys that connect acquisition, onboarding, repeat purchase, cross-sell and reactivation.
• Drive retention and subscription growth through better onboarding, relevant communications and seamless subscription experiences that reduce churn.
• Strengthen customer engagement and advocacy through loyalty, Huel+, the app and Refer a Friend, encouraging repeat engagement and customer recommendations.
• Work closely with Brand and Content to create relevant customer journeys that connect Huel with customers' lifestyles, routines, needs and goals.
• Raise the standard of digital merchandising through stronger navigation, content, recommendations, bundles and product launches.
• Partner with European market teams to improve local customer experiences, share successful approaches and drive improvements across markets.
• Lead and develop CRM, retention and merchandising specialists, setting clear priorities and accountability while collaborating with Growth, Brand, Creative, Product, Technology, Data and Commercial teams.
• Build clear reporting, measure incremental revenue and margin, and scale what works to drive sustainable ecommerce growth.

• Strong experience leading ecommerce performance for a direct-to-consumer or consumer brand, with a proven track record of driving growth.
• Hands-on CRM and lifecycle marketing experience, including segmentation, automated journeys, personalisation and retention.
• A proven record of improving conversion through customer insight, experimentation and better site experiences, with a strong understanding of digital merchandising and ecommerce platforms.
• Commercially sharp, with a strong understanding of conversion, average order value, margin, subscription retention and customer lifetime value.
• Experience leading and developing high-performing teams, setting clear priorities and maintaining a high standard of execution.
• Confident using data to diagnose problems, challenge assumptions and make decisions, working closely with technical teams to deliver site improvements.
• A resourceful, hands-on approach, taking ownership, making sensible trade-offs and balancing quick wins with improvements that drive long-term growth.
• A brilliant communicator and natural collaborator across teams and markets.
• A love of a fast-paced environment and a drive to be the best, with a willingness to think differently, push boundaries, set big goals and believe in creativity and teamwork.

• Experience with subscription businesses, international ecommerce, lifestyle brands or customer engagement and loyalty initiatives.

• Hybrid working: Mondays, Tuesdays and Thursdays in the office together, with the remaining two days having the option to be worked from home.

• 30 days annual leave plus bank holidays.
• Free Huel.
• 2 weeks a year to work remotely from anywhere.
• Dog friendly.
• Paid volunteering days.
• Monthly gym membership contribution plus free use of the gym at HQ including free group classes, and a personal nutrition plan.
• Free 1-on-1 therapy provided by Self-Space.
• Private medical and health insurance for the employee and their loved ones, including free life insurance covering up to 4x salary.
• Electric Car Scheme with onsite charging when visiting HQ.
• Cycle to Work Scheme.
• Enhanced family leave.
• Workplace Nursery Scheme.