ECommerce LATAM Manager

Leads Red Bull's accelerated, sustainable ecommerce growth agenda in Latin America. It develops strategic partnerships with online retailers, platforms and industry stakeholders, supporting local teams that lead bricks & clicks with National and Regional Key Account teams. The position connects Brand and Sales to drive online execution and win against competition with integrated plans.

• Develop the customer and channel strategy for LATAM, building and maintaining relationships with regional key players.
• Lead negotiations and follow-up of business for the top five markets, and train and engage KAMs in those markets on POSA/Bricks and Clicks strategy and tools alongside the LATAM KA Head.
• Act as the key point of contact with HQ on all e-commerce topics.
• Own and manage the ecommerce P&L, fuelling top-line growth while maintaining control over key investment buckets, managing via CPM, and monitoring and measuring direct investments with Finance and Sales Intelligence.
• Co-lead marketing investments directed to online retailers with Brand, and manage trade and media investment buckets.
• Lead the ecommerce strategic agenda, driving focus and top management involvement despite the current size of the business, and work with customers of all sizes to win with consumers and shoppers through a balance between in-platform execution and the right promotional plan.
• Ensure consistency and alignment across areas and key stakeholders, and collaborate with Marketing, Trade Marketing, National and Regional Key Account teams and other organisational touchpoints for mutual goals and benefits.
• Drive accelerated growth while maintaining channel profitability and execution improvements, working remotely with several countries and influencing and following up on local teams and customers.
• Achieve department goals including expansion of the customer base, traffic and sell-out growth, perfect online execution, and overall commercial, brand marketing and corporate goals, and own the Ecommerce business plan across strategic, financial, resource and calendar metrics
• Including co-creation of the Bricks & Clicks BP with international and national KAMs.
• Develop the local team through coaching, IDP and effective use of the Amplify tool.

• Minimum of 5 years of experience in E-Commerce.
• Experience and abilities in negotiation and strong commercial acumen.
• Strong project management abilities, capable of prioritising and handling multiple projects simultaneously under tight time constraints and within budget parameters.
• Demonstrable expertise in performance media channels and search, with the ability to drive measurable revenues or commercial goals using data and analytics.
• Excellent ability to influence others, encourage teamwork, and build strong internal and external relationships.
• Self-started and can-do attitude to lead, develop and deliver the e-commerce agenda.
• Proven experience leading different ecommerce business models (B&C, Pure Players, Market Places).
• Experience in an e-commerce retailer or relevant supplier.
• Fluent in English.
• Availability to be based in Brazil.

• Bachelor's degree qualified or equivalent in a business-related discipline (e.g. engineering, economics, marketing).
• Experience in audience planning, brand and product marketing, or customer journey strategies is appreciated.
• Any other specialisation or post-graduate qualification in administration or retail is appreciated but not necessary.
• Experience in a LATAM scope.

• Remote role working with several countries.