Agencies
Coordinator, Music Tour Marketing
Mid Level
New York, United States
in office
Full time
Job description
About the Role
Works with the Director of Tour Marketing to develop, implement and execute marketing and ticketing strategies for a variety of audiences, with the primary goal of selling tickets and maximising marketing budgets for client tours and one-offs nationally and internationally. It operates in a high-volume environment across the Director's rotating roster of more than 100 music clients. The position collaborates with internal agent teams, managers, labels, tech partners, ticketing vendors and national and local marketing individuals.
Key Responsibilities
- Create, manage and maintain tracking documents and spreadsheets for artist marketing for all tours.
- Coordinate tour announcements and on-sales for upcoming national and international shows and tours.
- Create and distribute marketing and ticketing emails to promoters.
- Collect localised creative, marketing plans, radio proposals, ticketing headers, ticketing audits and additional materials from promoters.
- Distribute new content to promoter teams as received from artist teams.
- Cross-check all artist and promoter social media and official website platforms as well as ticketing links, pre-sales and any VIP programme implementation to ensure all information is accurate.
- Act as a liaison between agents, clients/client teams, promoters and other external partners.
- Participate in brainstorming sessions for creative marketing ideas to implement throughout tour campaigns.
- Work closely with the overall tour marketing department/team on building department-wide systems to make the department more efficient, creating presentations, submitting partner pre-sale requests, managing department interns, as well as additional initiatives as assigned.
- Cover client shows to provide visibility and support to artist and agent teams.
Required Experience & Qualifications
- Must be based in New York, NY or willing to relocate.
- Must have valid U.S. work authorisation, as visa sponsorship is not available.
- 3-4 years (minimum) of professional experience working in a live music/music marketing-related role, or in the music industry in an office setting.
- Interest in music marketing and live music/touring.
- Project management skills as the foundation of the role.
- Proactive, detail-oriented, communicative, highly motivated and organised individual.
- Ability to continue learning on the job, take initiative, and work under limited supervision across multiple clients and tours.
- Flexibility, attention to detail, and ability to multi-task in a high-volume role.
- Maturity and tact when working with internal/external stakeholders, with strong interpersonal awareness and ability to gauge group dynamics.
- Stays calm under pressure and uses structure, processes, and systems to prioritise and streamline workflow.
- Focuses on details as much as the big picture, communicates clearly, and enjoys catching discrepancies, grammatical errors, and formatting issues (marketing letters, ad copy, artist admats).
- Maintains confidentiality, discretion and professionalism.
- Awareness/knowledge of key players in the live music space and understanding of the Pop/Rock/Urban ecosystems.
- Flexibility to work on tours worldwide across multiple time zones in a variety of territories.
- Ad platform literacy (Meta Business Manager) and proficiency in Adobe Creative Suite (Photoshop/Illustrator), Box, Google Workspace, Microsoft Office Suite.
Preferred Skills
- Previous agency experience is strongly preferred, and priority is given to candidates with agency experience.
- Creative marketing skills, though secondary to project management skills.
Workplace
- In-person in the New York office.
Salary
- Base salary: $66,300, plus potential for discretionary bonus.
About the Company
THE·TEAM provides representation and marketing services to talent, brands and properties across 28 countries and more than 70 cities worldwide.
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