Creator Marketing Specialist

The Creator Marketing Specialist supports the Creator Marketing Manager in building Creator Marketing into a significant, long-term driver of brand relevance and business growth for Red Bull India. The role owns and develops defined creator marketing workstreams across Red Bull's core passion points — dance, sports and gaming, fitness and active lifestyle, and comedy — with a focus on engaging entry-point consumers. It translates consumer, cultural and creator insights into impactful, scalable creator-led programmes, initiatives and experiences that strengthen brand and product trust, drive social impact and contribute to consumer awareness and business growth.

• Support the Creator Marketing Manager in developing and implementing the strategic framework for Creator Marketing, translating broader business priorities into actionable plans.
• Drive cross-functional collaboration to identify opportunities, build annual and project-specific plans, and integrate creator marketing into key business initiatives.
• Support goal-setting and own key creator marketing tools and platforms, including Story Clash, Media Planet, PEMO and relevant global tools, ensuring effective adoption and utilisation.
• Identify, engage and develop relationships with creators whose influence and organic reach can strengthen Red Bull's relevance across key passion points, build brand and product trust, and connect with priority audiences.
• Build and nurture strategic partnerships with new and existing creator agencies and industry stakeholders, and lead onboarding of new agencies and partners to ensure alignment with Red Bull's brand standards, expectations and ways of working.
• Represent Red Bull authentically by understanding creators' interests, ambitions and aspirations, fostering genuine, long-term relationships that create mutual value.
• Act as a key cross-functional partner to Sports, Culture, Brand, On-Premise and Field Marketing teams, identifying opportunities to amplify existing initiatives through creator collaborations.
• Own the planning and execution of assigned creator-led projects and marketing initiatives, ensuring strong project management, distinctive storytelling and delivery against agreed objectives.
• Develop and curate impactful creator experiences that translate Red Bull's brand values into culturally relevant moments and generate meaningful social outcomes.
• Manage creator projects end to end, from briefing and coordination through execution, performance tracking and post-project evaluation, applying learnings to future initiatives.
• Maintain accurate creator databases and ensure compliance with applicable local regulations, data-handling requirements and ASCI's Guidelines for Influencer Advertising in Digital Media.
• Lead Creator Marketing onboarding and internal knowledge-sharing initiatives, serving as a subject-matter resource for teams across the organisation.
• Support budget planning and management for assigned creator marketing projects, ensuring effective allocation of resources and adherence to approved budgets.
• Continuously improve ROI measurement and reporting frameworks to assess creator marketing effectiveness across social performance, audience engagement, brand and product trust and relevant business outcomes.
• Analyse campaign and project performance, identify actionable insights, and present results and learnings to stakeholders to improve future planning and investment effectiveness.
• Support the planning and alignment of key Creator Marketing projects and budgets within Red Bull Media Network, ensuring consistency with wider business priorities.
• Proactively identify emerging creator trends, platform developments and new formats that can unlock opportunities for culturally relevant, innovative and scalable creator marketing programmes.
• Collaborate with global counterparts to exchange insights, adopt relevant best practices and contribute an informed perspective on India's evolving creator landscape.
• Document, develop and present Creator Marketing case studies, learnings and best practices from India and across the Red Bull network to strengthen organisational knowledge and inspire future initiatives.

• Recognised undergraduate degree in Marketing, Brand Management, Communications or a related discipline.
• 3-5 years of relevant professional experience.
• Brand Affinity & Interpersonal Skills: Passionate about Red Bull and its brand values, with strong communication and interpersonal skills and the ability to represent the brand authentically.
• Ownership & Proactive Mindset: A self-starter with a proactive, solution-oriented approach, strong organisational skills and the ability to prioritise, multitask and plan ahead in a fast-paced environment.
• Creator Marketing Expertise: Strong understanding of the creator marketing ecosystem, creator partnerships, activations and creative operations, with the ability to translate marketing objectives into effective creator-led initiatives.
• Social Media & Cultural Awareness: Strong understanding of the creator economy, social platforms, emerging trends, viral content and digital storytelling, with an appreciation of photo and video production.
• Consumer & Digital Trends: Keeps pace with emerging platforms, digital trends and evolving consumer behaviour, particularly among younger audiences, to identify relevant opportunities for Red Bull.
• Project Management: Proven ability to manage projects end to end, prioritise competing demands, coordinate multiple stakeholders and deliver high-quality outcomes within tight timelines.
• Budget Management & ROI Orientation: Ability to manage project budgets, track expenditure, support financial reporting and assess campaign effectiveness, with a focus on resource efficiency and return on investment.
• Cross-Functional Collaboration: Ability to build strong working relationships across functions, coordinate external agencies and vendors, and align diverse stakeholders towards shared objectives.
• Communication & Stakeholder Management: Strong written and verbal communication skills, with the ability to present ideas, share insights, manage expectations and navigate challenges constructively.
• Creativity & Problem-Solving: Creative thinker with strong problem-solving skills and the ability to develop innovative ideas, adapt to changing circumstances and identify opportunities to improve existing approaches.
• Relationship Building: Demonstrated ability to establish and nurture long-term relationships with creators, agencies and industry stakeholders.
• Collaboration & Team Contribution: Collaborative team player who contributes to a positive working environment, shares knowledge proactively and supports the development of the wider Creator Marketing function.

• Experience ideally in Creator Marketing, Talent Management, Brand Marketing or a related field.
• Relationship building experience ideally within the creator marketing ecosystem.