Federations & Governing Bodies
Digital & Marketing Specialist
Mid Level
Nyon, Switzerland
hybrid
Full time
Job description
About the Role
UC3 is the joint venture established by UEFA and European Football Clubs (EFC) to lead the global strategy, marketing, sales and commercial delivery of the most prestigious club competitions in world football. The Digital & Marketing Specialist supports the development, integration and delivery of digital, marketing and communication initiatives across UC3's commercial programmes and wider business activities. The role acts as a central point of coordination between UC3, its joint venture partners UEFA and EFC, and its various commercial agencies, ensuring alignment between commercial objectives, digital strategy, marketing initiatives and corporate communications.
Key Responsibilities
- Support the development and oversee the implementation of digital activation strategies across sponsorship, media and licensing partners, maximising value across UC3 and UEFA-owned and operated channels and third-party digital platforms.
- Oversee the development and management of digital assets, CRM initiatives, branded content, fan engagement tools and other digital products designed to enhance partner value and create new commercial opportunities.
- Support the development and lead the delivery of UC3's corporate marketing and communication strategy, including content creation, stakeholder communications and thought leadership initiatives.
- Coordinate across relevant teams within UC3, UEFA, EFC, clubs and agencies to ensure the effective delivery of digital, marketing and communication initiatives, including partner rights, competition promotion, fan engagement and brand development, in line with UC3's commercial priorities.
- Monitor market trends, emerging technologies and platform innovations as a digital expert to proactively identify and shape new digital products, commercial opportunities and fan engagement propositions that strengthen competitions and future partner value.
Required Experience & Qualifications
- 6–8 years' relevant experience in digital, marketing and communication within sport, entertainment or a related industry.
- Experience working cross-functionally with marketing, digital and communications teams.
- Proficiency in English.
- Strong marketing and digital acumen across commercial landscapes, from media rights to sponsorship and licensing models.
- Excellent communication and stakeholder engagement skills.
- Proficiency in social media management and analytics tools.
- Ability to coordinate multiple workstreams and maintain high standards under pressure.
- Ability to represent UC3 professionally to clients and agency partners.
- Collaborative team player with a solutions-oriented mindset.
Preferred Skills
- Degree in marketing, digital, communications, sports management or a related discipline.
- Proficiency in other European languages.
Create your account to access job details
Unlock full job descriptions, apply in seconds, and get access to roles matched to your experience and interests.
