Senior Specialist, Performance Marketing

Drives online growth across Australia and New Zealand through paid advertising that brings consumers to the brand's online store and app and inspires them to purchase. It combines creative thinking, data and commercial judgement to connect brand campaigns with measurable business results. The role owns media strategy, campaign planning and advertising budget, partnering with local agencies and brand, eCommerce and analytics teams.

• Develop and deliver the performance marketing strategy for Australia and New Zealand, translating brand and eCommerce objectives into mid- and lower-funnel media plans with clear channel priorities, investment recommendations and performance targets.
• Lead campaign planning and delivery across Google Search and Shopping, Meta, TikTok, display advertising and affiliate marketing, setting objectives, audiences, channel roles and timelines and guiding agency delivery to grow qualified traffic
• Conversions and revenue while supporting app growth and customer lifetime value.
• Manage local media agencies through clear briefs, media plan reviews and regular performance discussions, overseeing day-to-day delivery, challenging recommendations and resolving issues so campaigns launch on time and meet agreed requirements.
• Own the planning, allocation and management of a multi-million-dollar paid media budget, tracking spend against plans and targets, adjusting investment across channels and campaigns and balancing growth with efficient budget use, return on investment and return on advertising spend.
• Lead a structured test-and-learn approach with media agencies across audiences, creative, channel mix and campaign approaches, evaluating results against objectives, applying insights to improve efficiency and expanding successful approaches.
• Partner with regional Emerging Markets Performance Marketing and Analytics teams to align campaign measurement and assess results against traffic, app installs, conversions, revenue, return on advertising spend and customer lifetime value objectives, using insights to guide planning and investment.
• Work with Brand Activation, eCommerce and Category Merchandising teams to align media plans with brand campaigns, product priorities and commercial objectives, coordinating timing and messaging and adapting activity as priorities change.
• Stay up to date with paid media platforms, consumer behaviour and performance marketing practices, evaluating new opportunities with agency and regional partners, recommending relevant trials and introducing proven improvements.
• Provide regular performance updates and post-campaign reviews covering results, budget performance, key learnings and next steps, translating technical findings into clear commercial recommendations for stakeholders.
• Achieve agreed targets for online store visits, app downloads and paid-media revenue, customer lifetime value growth and return on advertising spend, with investment managed within approved budgets and campaigns delivered on time across agreed channels.

• Practical experience in digital performance marketing, with a sound understanding of marketing strategy, performance analysis and commercial outcomes.
• Experience planning and overseeing multi-channel paid media campaigns focused on eCommerce traffic, conversions and revenue.
• Experience managing media agencies and campaign budgets, including reviewing media plans, tracking spend and assessing return on investment.
• Experience using campaign reporting, testing and analysis to identify opportunities and improve performance.
• Experience working across teams to align paid media activity with brand, merchandising and commercial priorities.
• Strong knowledge of mid- and lower-funnel performance marketing across Google Search and Shopping, Meta, TikTok, display advertising and affiliate marketing.
• Ability to develop media strategies, critically assess agency plans and guide campaign optimisation through sound technical judgement.
• Strong analytical skills, with the ability to turn campaign data into practical recommendations that improve traffic, conversions, revenue and return on advertising spend.
• Commercial understanding of eCommerce, budget management and effective media investment.
• Clear communication and relationship management skills, with the ability to work effectively with agencies and brand, merchandising, eCommerce and analytics teams.
• Strong planning and prioritisation skills, curiosity to test and learn, and flexibility to respond to changing business priorities and media trends.

The company believes that embedding diversity, equity and inclusion into its culture and talent processes gives employees a sense of belonging and the brand a competitive advantage.