Lead - DTC & DMS Retail Marketing, EMEA

This role is the programme manager of On's physical brand presence across EMEA, bridging global vision and regional execution so that every consumer interaction in the bricks-and-mortar fleet represents the brand vision. It leads a reset in how retail marketing strategy is planned, communicated and executed across current and future locations and key direct-to-consumer projects, with a premium consumer mindset and attention to regional nuance. The role sits within the EMEA Retail Marketing team, part of On's Brand Experience, EMEA team, which translates and executes On's global retail brand strategy across B2B, DTC, DMS and distributor channels.

• Direct the retail marketing strategy and end-to-end delivery for the DTC and DMS expansion programme, creating high-impact new store opening programmes and seamless operational roadmaps from store handover to launch.
• Own the rolling EMEA retail marketing calendar, adapting global campaign toolkits to land locally resonant activations across priority cities and emerging markets.
• Establish and develop retail marketing internal communications, streamlining team workflows and channel communications and delivering best-in-class launch toolkits and seasonal alignment across a complex matrix of store formats and distributor partners.
• Serve as the strategic bridge between Global, Sub-Regional and DMS teams, leveraging influence and collaboration to scale global brand ambitions across EMEA.
• Oversee regional retail marketing allocations, optimising tool production and campaign execution in close partnership with Production, VM and Global counterparts.
• Support, mentor and foster a high-performing, inclusive team, establishing clear roadmaps and scalable ways of working.
• Lead the reset on how retail marketing strategy is planned, communicated and executed across current and future locations and key direct-to-consumer projects.

• Around 8-10 years of progressive retail marketing experience, including senior managerial roles leading multi-channel or multi-site environments within premium commercial, lifestyle or sportswear sectors.
• Proven track record of translating global brand visions into locally compelling retail activations that elevate consumer engagement and drive business growth.
• In-depth understanding of owned DTC, partner stores (DMS), wholesale or franchise models, with the agility to adapt brand expression while maintaining premium standards.
• Demonstrated experience navigating diverse international markets.
• Exceptional communication and influencing skills, with a demonstrated passion for developing talent, setting clear roadmaps and leading high-trust teams.
• Ability to leverage data, consumer insights and market trends to manage budgets effectively and maximise campaign ROI.
• Prior experience in high-growth, matrixed organisational structures.
• Familiarity with digital integration and modern retail technology platforms in physical stores.
• Embody On's 5 Spirits.

• Prior exposure to Europe, GCC or broader EMEA sub-regions is highly valued.

• EMEA region, covering DTC, DMS, B2B and concession channels.