Sporting Fashion & Goods
Manager, Commercial Marketing Sportstyle
Mid Level
Melbourne, Australia
in office
Full time
Job description
About the Role
The Commercial Marketing Manager leads PUMA's commercial marketing efforts across both Performance and Sportstyle in Oceania, bringing global stories to life locally and driving premium retail and trade execution. The role owns the brand's trade and retail marketing presence across wholesale, full-price stores, outlets, ecommerce, concessions and pop-ups, shaping how PUMA shows up across the entire marketplace. The position works closely with Brand Marketing, Retail, Sales, Sports Marketing, Merch and Operations, as well as wholesale partners and agencies.
Key Responsibilities
- Develop integrated trade and retail marketing plans that drive traffic, conversion and sell-through across all channels.
- Activate seasonal launches across Performance and Sportstyle so that each story lands consistently and meaningfully in Oceania.
- Own and manage the seasonal marketing calendars, aligning internal teams and partners around key priorities.
- Deliver all campaigns on time, on budget and in alignment with global direction.
- Create and support local retail toolkits that empower stores and partners to drive community engagement.
- Produce structured, insight-driven post-campaign reporting that sharpens future planning.
- Partner with Brand Marketing, Retail, Sales, Sports Marketing, Merch and Operations, and build strong relationships with wholesale partners, agencies and internal stakeholders, to maximise campaign impact.
- Align retail marketing execution with social media storytelling to maintain a consistent market-wide PUMA voice.
- Contribute to GTM sell-in presentations and support seasonal marketing reviews and teardowns.
- Identify opportunities to elevate sustainability, community connection and channel innovation, and monitor competitor activity to share insights that strengthen the strategic approach.
Required Experience & Qualifications
- 3-5 years working in trade or retail marketing for a multi-category consumer brand.
- Strong project management capability with proven stakeholder management experience.
- Detail-oriented and organised, with the ability to juggle multiple high-impact campaigns.
- Excellent written, verbal and presentation skills.
- Proactive, self-motivated and confident operating independently.
- Advanced MS Office skills and beginner-level Photoshop.
- Able to operate as equal parts strategist and executor in a dynamic environment.
The Application Process
Applications are reviewed by real people committed to fairness, transparency and equal opportunity; no automated systems or AI tools are used to make hiring decisions, although AI-supported functions may be used for isolated organisational steps such as scheduling interviews.
- Click APPLY ONLINE and follow the steps to upload an application.
About the Company
PUMA is a global sports brand creating footwear, apparel and accessories that inspire athletes and everyday movers. The PUMA Group owns PUMA, Cobra Golf and stichd, operates in more than 120 countries and employs around 22,000 people worldwide. The company states that employees help shape how one of the world's most iconic sport and lifestyle brands shows up in the marketplace, collaborating globally and innovating locally.
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