Principal, Sports Marketing, Training, EMEA

This role leads the development and execution of local and Geo Sports Marketing strategies and talent programs across EMEA, driving the growth, impact, and evolution of the trainer portfolio. It focuses on Women's Fitness and other fields of play beyond Football, Running, and Basketball, and guides investment decisions within the trainer and broader sports portfolio. The position reports to the Sr.

• Develop and execute the Sports Marketing strategy for Fitness & Training across EMEA.
• Serve as a subject matter expert in trainer talent identification and partnership strategy, ensuring talent investments align with business and brand priorities.
• Support and enable local Sport Performance & Fitness teams in managing trainer endorsements and partnerships while advancing Nike's commitment to diverse representation.
• Connect with Global Sports Marketing and Brand teams to drive a consistent, scalable approach to trainer relationship management across EMEA.
• Collaborate with Sports Marketing and Brand partners to establish priorities, identify opportunities, and unlock value across the Fitness portfolio.
• Partner with Geo Brand and Product teams to integrate Sports Marketing assets into seasonal marketing plans and ensure a consistent and effective product seeding strategy.
• Monitor fitness trends across EMEA and translate athlete, trainer, and industry insights into actionable recommendations.
• Introduce innovative approaches that elevate Nike's service proposition and strengthen relationships with trainers, athletes, and communities.

• Deep expertise in fitness and training, with strong connections across the international coaching and trainer industry.
• Established relationships across the international coaching and trainer landscape and a passion for fitness and sport.
• Proven track record of strategic execution, relationship management, and industry influence as an experienced Sports Marketing leader.
• Demonstrated ability to build and maintain strategic partnerships across the Geo, translating insights into meaningful brand and business recommendations.
• Experience influencing leaders, cross-functional teams, and key stakeholders to drive successful outcomes while prioritising the needs and development of sponsored talent.
• Commitment to fostering an inclusive, safe, and people-first environment that supports the growth and success of trainers and athletes.
• Strong organisational and project management capabilities, with the ability to manage multiple priorities and deadlines simultaneously.
• Excellent written, verbal, facilitation, and presentation skills.
• Ability to develop and communicate a clear point of view on opportunities across fields of play beyond Running, Football, and Basketball.
• Willingness and ability to travel up to 30% of the time.
• Strong relationship-building capabilities, with the ability to connect communities and bring valuable industry insights that shape strategy.
• Proactive, collaborative, and detail-oriented approach, with comfort navigating a fast-paced environment.
• Demonstrated history of turning ideas into impactful strategies and programs.