Clubs, Teams & Franchises
Sport Marketing Event Specialist (Core Sports)
Mid Level
Zug, Switzerland
in office
Full time
Marketing & BrandBrand StrategyIntegrated CampaignsFan EngagementDigital Marketing & Performance
Job description
About the Role
This role plays a key part in developing partnerships, growing Red Bull's presence within the core sports scene and activating the brand across Switzerland. It sits within Red Bull's core sports community context, working closely with event organisers, opinion leaders, associations, communities and other key partners. The role involves taking ownership of core sports projects and events from planning to execution, and managing the Event Car Program in Switzerland.
Key Responsibilities
- Identify and develop strategic opportunities that strengthen Red Bull's presence and credibility within the core sports landscape.
- Work closely with event organisers, opinion leaders, associations, communities and other key partners to shape collaborations from the first conversation through to successful implementation.
- Take ownership of a variety of core sports projects and events throughout the year, from planning to execution.
- Help create memorable experiences and ensure Red Bull shows up authentically and impactfully within core sports scenes, together with partners and colleagues.
- Take ownership of Red Bull's Event Car Program in Switzerland, from developing activation concepts to coordinating deployments and logistics.
- Create unique touchpoints that bring the brand directly to consumers throughout the year.
- Contribute actively to the development of new event formats, activations and community-driven projects.
- Look for opportunities to create experiences that resonate with fans and consumers.
- Support the business planning process, prepare presentations and reports, manage budgets and ensure efficient coordination across internal and external stakeholders.
Required Experience & Qualifications
- 1-3 years of experience within sports marketing, event management, agencies, sports organisations, associations or related industries.
- Genuine passion for the Skate, Bike and Freestyle Snow scenes and a strong network in the communities.
- Understanding of trends and the ability to shape these sports in Switzerland together with key players.
- Experience managing projects with stakeholders and aligning different priorities, timelines and expectations while maintaining a structured and organised way of working.
- Preparedness to travel a lot within Switzerland (CH) and work at weekends.
- Ability to work independently with a hands-on attitude and good relationship-building skills.
- Fluency in German and comfort communicating professionally in both English and French, written and spoken.
Workplace
- Frequent travel within Switzerland (CH)
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