Trade Marketing Manager

Leads marketing activation for a portfolio of area accounts, working closely with Sales Managers and cross-functional partners. It develops annual trade marketing plans and translates regional brand strategies into locally relevant initiatives. The position manages activation budgets, monitors sell-out performance and ROI, and aligns activity with commercial objectives, brand priorities, key campaigns, and account needs.

• Lead marketing activation for a portfolio of area accounts in close partnership with the respective Sales Managers.
• Develop annual trade marketing plans aligned with commercial objectives, brand priorities, key campaigns, and account needs.
• Plan and execute co-branded marketing initiatives across in-store and relevant retail marketing channels, ensuring strong and consistent execution.
• Translate regional brand strategies, campaigns, and tools into locally relevant initiatives that reflect account priorities and community opportunities.
• Manage activation budgets, monitor sell-out performance and ROI, and collaborate cross-functionally with Sales, Category Marketing, Brand, and Retail Operations to optimise results.

• Solid experience in Account, Trade, or Retail Marketing.
• Ability to translate brand strategies into impactful, consumer-focused activations.
• Strong commercial mindset and understanding of how marketing activities can drive sell-out, category growth, and overall business performance.
• Strategic thinking combined with hands-on execution, with the ability to manage multiple accounts, projects, campaigns, priorities, and budgets effectively.
• Analytical and performance-driven, with the ability to evaluate marketing investments, track ROI, and use insights to continuously improve future activities.
• Strong communicator fluent in Dutch and English.
• Collaborative team player, confident in building effective relationships across Sales, Category Marketing, Brand, Retail Operations, and external account partners.

PUMA is a global sports brand creating footwear, apparel, and accessories that inspire athletes and everyday movers. The PUMA Group owns PUMA, Cobra Golf, and stichd, operates in 120+ countries, and has around 22,000 employees worldwide. PUMA looks for SPEED & SPIRIT in candidates, defined by values that inspire the company to be driven in performance, vibrant in sporting legacy, and together in team spirit, while letting individual talent and experience shine.