Sport Tech & Data
Social Media Manager- Vertical Video
Mid Level
New York, United States
in office
Full time
Job description
About the Role
Two Circles' Content capability maximises the impact of sports content through consultancy, multi-format content production and channel management. The role focuses on TikTok and vertical-first social output for sports rightsholders, working alongside a team of social media experts. The person will ideate, produce and edit content, advise on platform strategy, and help cultivate fan communities on behalf of clients.
Key Responsibilities
- Concept, edit and produce cutting-edge content for vertical-first social output.
- Maximise live broadcasts to present the best content on social in a dynamic, creative and engaging way.
- Generate compelling ideas that drive views and engagement on clients' channels.
- Serve as an internal expert, advising and developing alongside social media and creative teams to generate vertical video content and strategies.
- Adapt content to various channels with distinct tones of voice.
- Cultivate communities on behalf of clients and engage with fans in a fan-like manner.
- Craft posts that excite and delight across clients' channels.
Required Experience & Qualifications
- A TikTok native who understands the platform, its trends and engagement intimately.
- Able to advise Leads and Clients on best practice and comfortable mapping out high-level platform strategies.
- Comfortable working with a range of content types, from utilising real-time highlights and breathing new life into existing archive footage, to maximising on-site event coverage and working with creators, influencers, fans and athletes.
- Fully versed in the cultural spaces of sport and how that translates into great content.
- Excellent knowledge of the vertical video space across platforms, especially YouTube Shorts and IG Reels.
- Extensive experience of creating vertical-first videos, ideally for a sports team or publisher or college.
- In-app video editing capabilities with Capcut, Slate and other relevant apps as well as proficiency in Premiere Pro.
- Comprehensive knowledge of sports, particularly the top global soccer leagues.
- Ability to work under tight and, owing to the nature of live sport, fluctuating deadlines.
- A proactive attitude, coupled with a desire to consistently improve the accounts you help manage.
- Flexibility to work around the sports schedule including evenings and weekends.
- Capability to thrive under the unique pressures of live publishing.
- Professional-level proficiency with Microsoft Office.
- Comfortable working alongside a team of social media experts.
- You know how and why audiences interact with vertical video, understand what success on platforms looks like and how to replicate that success.
Preferred Skills
- Good knowledge of the creator/influencer landscape.
- General social media channel management experience.
- Experience in front of camera.
- Working knowledge of other social platforms (Instagram, X).
- Experience presenting to clients.
- A grasp of insights and reporting.
- Basic to intermediate Adobe Photoshop skills.
About the Company
Two Circles is a Sports & Entertainment Marketing business that grows audiences and revenues by knowing fans best. It works with clients to understand and influence fan behaviour, including how fans spend money, which events they attend, which channels they respond to, and what content they watch. Its platforms and services are trusted by over 1000 clients globally, including the English Premier League, Red Bull, UEFA, VISA, the NFL, Nike and Amazon.
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