Media, Broadcast & Content
Social Media Specialist ll
Mid Level
California, United States
hybrid
Full time
Job description
About the Role
ESPN is seeking a Social Media Specialist II to work in a hybrid editor/producer role that combines news judgment, copyediting, Photoshop and video editing skills. The position focuses on shaping, creating and distributing talent-centric social content for sports fans across TikTok, Instagram, X and Facebook. The successful candidate will collaborate with team members and work directly with high-profile talent, creators, celebrities and professional athletes.
Key Responsibilities
- Shape, create and distribute talent-centric social content for sports fans across TikTok, Instagram, X and Facebook.
- Identify and curate creator content for sports fans across TikTok, Instagram, X and Facebook.
- Follow ESPN Social standards of practice, including adherence to news and reporting guidelines.
- Generate new ideas for building account engagement and growth.
- Collaborate with team members to push content from on-air talent and creators to social platforms.
- Support colleagues in making social content and copy compelling and platform-appropriate on a daily basis.
- Use social data regularly to inform content decisions.
Required Experience & Qualifications
- Minimum 2 years of experience in social media or a closely related field.
- Fundamental content creation skills in social media writing, photo editing and video editing.
- Sound knowledge of the sports landscape, including current athletes, rules, events and ESPN programming.
- Minimum 1 year of experience working with on-air talent, creators, celebrities or athletes.
- Appreciation for and strong understanding of internet pop culture and the role it plays in sports.
- Demonstrated communication and organisational skills.
- High school diploma or equivalent.
Preferred Skills
- Demonstrated news judgment.
- Experience using video editing software such as Final Cut or Premiere.
- Experience using photo editing software such as Photoshop or InDesign.
- Experience handling the social platforms of high-profile talent, creators, celebrities and athletes.
- An undergraduate degree in journalism, communications or online/multimedia, or a suitable combination of related training and experience.
Workplace
- Regular night and weekend shifts are required, as sports primarily take place during these times.
- Holiday work is required.
Salary
- A bonus and/or long-term incentive units may be provided as part of the compensation package.
Benefits & Perks
- A full range of medical, financial and other benefits, dependent on the level and position offered.
About the Company
The Walt Disney Company, together with its subsidiaries and affiliates, is a leading diversified international family entertainment and media enterprise that includes three core business segments: Disney Entertainment, ESPN and Disney Experiences.
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