Media, Broadcast & Content
Social Media Specialist II - College Networks
Mid Level
Bristol, United States
in office
Full time
Job description
About the Role
Involves discovering, producing and distributing a high volume of content across the SEC Network and ACC Network social media platforms, in addition to other brand accounts within the ESPN ecosystem. There is an emphasis on college sports, primarily football, men's and women's basketball, volleyball, softball and baseball, and the post-holder must have a passion for and knowledge of college sports. The post-holder is responsible for composing comprehensive plans around event coverage and reports in support of college sports and for collaborating across multiple teams to lead successful projects from start to finish.
Key Responsibilities
- Create socially optimised content for Instagram, X, TikTok and Facebook.
- Manage content planning and strategy for the SEC Network and ACC Network brand pages.
- Stay up to date on news and updates relating to the SEC and ACC.
- Collaborate with multiple internal partners to make social content compelling and comprehensive for a broad audience.
- Edit and approve social posts for journalistic accuracy, audience relevance and tone, including real-time decision-making at various stages of content development.
- Maintain proficiency and knowledge in the latest social media trends and best practices.
- Analyse the performance of social content and incorporate insights into future content decisions.
- Lead on priority events and organise teammates to cover key sports and championships successfully.
- Compose comprehensive plans around event coverage and prepare reports in support of college sports.
Required Experience & Qualifications
- A minimum of two years' experience working in a fast-paced social media environment with content creation responsibilities, or relevant experience.
- A minimum of two years' experience using video editing software such as Final Cut or Premiere.
- A minimum of two years' experience using photo editing software such as Photoshop or InDesign.
- Skilled in social media comprehension and execution across multiple platforms including X, Facebook, TikTok and Instagram.
- Excellent news judgement with strong verbal and written communication skills.
- Strong understanding of journalistic standards.
- Ability to work quickly and juggle multiple tasks during a typical workday.
- Ability to analyse and apply data to decision-making.
- Appreciation and understanding of pop culture that contributes to content creation.
- Knowledge of current sports, including teams, players and storylines.
- Bachelor's degree or equivalent in journalism, communications, media or a related field.
- Comfortable working weekends and nights.
Preferred Skills
- Strong knowledge of college sports, specifically the SEC and ACC.
- Demonstrated news judgement.
- Experience using video editing software such as Final Cut or Premiere.
- Previous brand voice and social account management.
- Advanced knowledge of the latest social media and technology trends.
- A passion for and knowledge of college sports.
- Ability to thrive in a team environment with a flexible work schedule.
Workplace
- Shifts during nights, weekends and holidays are regular and required in this position.
Salary
- A bonus and/or long-term incentive units may be provided as part of the compensation package.
Benefits & Perks
- A full range of medical, financial and/or other benefits is offered, dependent on the level and position offered.
About the Company
The Walt Disney Company, together with its subsidiaries and affiliates, is a leading diversified international family entertainment and media enterprise that includes three core business segments: Disney Entertainment, ESPN, and Disney Experiences.
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