Social Media Senior Associate

The Social Media Senior Associate plays an important role in executing and advancing FanDuel's organic social strategy and shaping how the brand shows up across key social platforms. The role supports the development and execution of social-first, video-forward content that strengthens brand relevance, grows and engages audiences, and supports key business priorities. The post-holder manages social channels, develops and publishes content, identifies real-time opportunities, supports talent and creator integrations, and uses performance insights to improve the approach.

• Execute FanDuel's organic social strategy across key platforms, helping bring channel strategies, content priorities, campaigns, and audience goals to life.
• Manage day-to-day publishing and content execution across multiple social channels, with an emphasis on video-first storytelling, platform-native content, and emerging formats that drive reach and engagement.
• Develop and pitch timely, culturally relevant and distinctive social content that strengthens FanDuel's connection with sports fans and customers.
• Identify and react to real-time sports, entertainment, cultural, and platform moments where FanDuel can authentically participate in the conversation.
• Help manage editorial calendars and publishing operations, ensuring content, assets, approvals, scheduling, and execution are accurate and timely.
• Write and edit engaging, platform-native social copy across brand storytelling, product marketing, promotional campaigns, partnerships, talent, video, and real-time sports coverage.
• Partner with Go-to-Market, Brand, Creative, Editorial, Partnerships, Talent, Product, and other stakeholders to translate business priorities into compelling social-first content.
• Support organic social plans for major launches, campaigns, and tentpole moments, helping develop and execute content before, during, and after key events.
• Work with FanDuel talent, creators, athletes, influencers, and partners to develop engaging content that extends FanDuel's storytelling and creates authentic connections with audiences.
• Monitor social and content performance, using data and audience insights to identify learnings and recommend ways to improve future content.
• Regularly test new creative formats, platform features, posting strategies, and audience engagement tactics to identify opportunities for growth.
• Monitor competitors, sports media brands, creators, and broader internet culture to identify trends and opportunities relevant to FanDuel.
• Bring forward social platform expertise, audience insights, competitive learnings, and creative recommendations to help continuously evolve FanDuel's organic social presence.
• Collaborate closely with other members of the social team, contributing ideas, sharing learnings, and helping maintain a high standard of execution across FanDuel's channels.
• Perform other such duties as assigned by the Company as required to meet evolving business needs.

• Experience managing or posting for a league, team, brand, publisher, media outlet, or similar organisation across platforms including X, Instagram, TikTok, and Facebook.
• Strong understanding of social-first content and what works across different platforms, particularly short-form video.
• Strong knowledge of sports, sports betting, internet culture, social trends, and the conversations that matter to sports fans.
• Ability to identify and act on real-time social opportunities with strong creative judgment and minimal guidance.
• Strong social copywriting skills with the ability to adapt voice and tone across platforms, audiences, and content types.
• Experience with basic social video clipping and editing.
• Ability to interpret basic social performance metrics and use insights to inform content decisions.
• Strong organisational skills with the ability to manage multiple priorities, deadlines, and stakeholders in a fast-paced environment.
• Strong grammar skills and meticulous attention to detail.
• Collaborative mindset and ability to work effectively with creative, editorial, marketing, talent, partnerships, and other cross-functional teams.
• Must be willing to work nights, weekends, and holidays as dictated by the sports and FanDuel calendar.

• 3+ years of professional social media, editorial, sports media, digital content, or related experience preferred.
• Familiarity with Photoshop or other creative tools is preferred.

• Remote

• Array of health plans to choose from, some as low as $0 per paycheck, including programs for fertility and family planning, mental health support, and fitness benefits.
• Medical, vision, and dental insurance.
• Life insurance and disability insurance.
• Generous paid time off (PTO and sick leave), plus paid personal time off and 14 paid company holidays.
• Paid sick time in accordance with all applicable state and federal laws.
• Annual bonus and long-term incentive opportunities based on performance.
• Eligibility for short-term or long-term incentive compensation, including cash bonuses and stock program participation.
• 401k with up to a 5% match.
• Commuter benefits.
• Pet insurance.
• Benefits differ across location, role, and level.

FanDuel Group is the premier mobile gaming company in the United States and Canada, consisting of a portfolio of leading brands across mobile wagering, including America's #1 Sportsbook, FanDuel Sportsbook; its iGaming platform, FanDuel Casino; FanDuel Racing in horse racing and advance-deposit wagering; and its daily fantasy sports product. FanDuel Group is a subsidiary of Flutter Entertainment, the world's largest sports betting and gaming operator, which is traded on the New York Stock Exchange (NYSE: FLUT).