Sportstyle Marketing Manager

The Sportstyle Marketing Manager translates PUMA's global Sportstyle strategy into a locally relevant, seasonally focused marketing plan for South Africa. The role leads the planning and execution of Sportstyle campaigns, product launches, collaborations, talent partnerships, product seeding, events and cultural activations. Working closely with local and global colleagues, the postholder ensures that PUMA's seasonal priorities are delivered consistently across social, digital, retail, PR, experiential and partner channels.

• Develop and execute a localised seasonal Sportstyle marketing strategy that aligns global priorities with South African consumer, cultural and commercial objectives.
• Lead cross-functional collaboration and project execution to ensure Sportstyle campaigns are delivered on time, on brand and against agreed objectives.
• Manage and maximise PUMA's portfolio of talent, creators and cultural partnerships to enhance brand relevance and campaign impact.
• Identify emerging cultural trends, communities and talent opportunities that strengthen PUMA's connection with South African consumers.
• Oversee strategic product seeding programmes that drive authentic brand visibility, influence and engagement through targeted recipients.
• Coordinate the creation, approval and distribution of high-quality content that supports Sportstyle campaigns and brand storytelling.
• Lead the planning and execution of Sportstyle campaigns, launches and collaborations across all consumer touchpoints.
• Develop and deliver impactful brand events and experiences that create consumer engagement and amplify campaign reach.
• Manage marketing budgets, suppliers and operational processes to ensure effective, compliant and cost-efficient campaign delivery.
• Monitor, analyse and report on campaign performance to measure results, generate insights and support continuous improvement.

• Relevant tertiary qualification in Marketing, Communications, Brand Management, Business, Fashion or a related field.
• Valid driver's licence.
• 5+ years' relevant experience in brand marketing, Sportstyle, fashion, streetwear, entertainment marketing, influencer marketing, cultural marketing or a related discipline.
• Demonstrated experience managing integrated campaigns, product launches or cultural activations.
• Experience working with talent, creators, celebrities, athletes, agents, managers, stylists or entertainment partners.
• Experience managing contracts, rights, deliverables and content approvals.
• Practical experience in product seeding, social-media campaigns and content production.
• Experience managing events, suppliers, production partners and agencies.
• Strong project-management, budget-management and reporting capabilities.
• A clear understanding of the South African consumer and cultural landscape.
• Demonstrated ability to discover, assess and build relationships with emerging talent.

• Existing connections across South African fashion, music, entertainment, sport, creator or streetwear communities.

PUMA is a global sports brand creating footwear, apparel and accessories that inspire athletes and everyday movers. The PUMA Group owns PUMA, Cobra Golf and stichd, operates in more than 120 countries and employs around 22,000 people worldwide. PUMA looks for SPEED & SPIRIT in its candidates, defined by values that inspire employees to be driven in performance, vibrant in sporting legacy and together in team spirit, while letting individual talent and experience shine.