Field Marketing Specialist - Johannesburg

The Field Marketing Specialist supports the Field Marketing Manager in building the local face of Red Bull in the field in the most relevant way and in line with global and national strategies and priorities. The role works with the Field Marketing Manager to build strong local networks, including opinion-leaders and key influencers, both online through social media and offline. It helps create and implement marketing initiatives across Student Marketing, Sports, Culture and Communications, leveraging sales opportunities and local needs to impact local consumers and support business development.

• Support the Field Marketing Manager in building the local face of Red Bull in the field in the most relevant way and in line with global and national strategies and priorities.
• Build strong local networks, including opinion-leaders and key influencers, both online through social media and offline.
• Help create and implement marketing initiatives across Student Marketing, Sports, Culture and Communications.
• Leverage sales opportunities and account for local needs and specificities to impact local consumers and support business development.
• Take responsibility for a selection of marketing pillars among University, Sampling, Sports, Culture and Communications.
• Drive consumer awareness, trial and relevance across relevant scenes and consumption occasions through activities aligned with brand values, and execute programme fundamentals in a tailored way.
• Support the Field Marketing Manager in creating and supporting key events, scenes and marketing opportunities, and identify local heroes in relevant Red Bull scenes.
• Maintain a clean logistical system and apply a consumer and brand lens to every initiative.
• Develop, own and execute locally relevant new ideas, identify and selectively support cross-marketing opportunities, understand the consumer landscape, lead the creative process for a constant flow of new ideas, and participate in creating new and exciting local relevant stories.
• Drive efficiencies in programmes using the right tools, maintain and manage programme tools, source and hire Student Marketeers with no compromise on brand fit, and lead and inspire a team of part-time employees.

• Understanding of the core scenes in the region and strong networking skills.
• Existing and sustained personal relationships in core scenes (Culture and/or Sports etc.).
• Experience in leading teams and managing people.
• Strategic thinking with initiative, ownership and a 'makes things happen' approach.
• Leadership, motivation and team skills.
• Strong analytical, planning, budgetary and project management competencies.
• Creative mindset with a track record of putting new ideas into practice and assessing results.
• Excellent communication skills, including presenting and training abilities.
• Valid Driver's Licence.
• Proficiency in Microsoft Office.

• University degree preferred.

• Is field-based and not an office job; the Field Marketing Specialist is constantly out in the field.