On Premise Key Account Specialist | Catering

The Key Account Specialist in On Premise is responsible for driving current and future distribution and sales of the product portfolio across regional catering, campus, fitness and recreation channels. The role focuses on maximising profitable business opportunities and developing long-term, mutually beneficial relationships with current and potential top chained customers. The specialist builds strategies from industry, channel and consumer insights to ensure continuous brand development and deliver sales and availability targets.

• Drive current and future distribution and sales across regional catering, campus, fitness and recreation channels, maximising profitable business opportunities and developing long-term, mutually beneficial relationships with current and potential top chained customers.
• Build strategies based on industry, channel and consumer insights to ensure continuous brand development at each customer and deliver business plan targets for sales and availability.
• Support the National Key Account Manager in strengthening relationships with Regional Managers across the top three catering accounts in the coastal regions, and coach and guide Scouts to drive effective regional execution and account growth.
• Identify the most important customers in the regional channels and develop long-term visions to drive vertical and horizontal distribution and sales, aligning with local Trade Marketing, Brand Marketing and On Premise Marketing teams and HQ on market insights
• National focus areas and international strategy.
• Lead annual business planning for the sector, including budget and volume forecasts and activation plans for each Key Account, and develop regional Key Account strategy and tactics with annual, quarterly and monthly plans.
• Understand regional Key Account structures, decision makers, influencers, staff, customer data, strategy, marketing plans, target groups, needs and expectations, and the route-to-market to maximise profitable means of getting product into store or site.
• Continually research customer needs and respond with mutually beneficial initiatives, develop effective partnerships for Red Bull to be regarded as a key supplier and engine for profitable growth, define common ground and maintain a strong in-field presence.
• Maximise existing customer performance through joint business planning, acquire new customers from the relevant regional universe, and negotiate win-win partnership agreements that add value to both Red Bull and the customer.
• Collaborate with internal and external stakeholders, including buyers, sales and marketing managers, controllers, logistics managers and CEOs, and ensure executional excellence at account level by utilising cross-departmental resources such as Musketeer and Consumer-Collecting teams.
• Manage agreed budget forecasts and spend for each account, monitor customer performance and margin against investment, take corrective action where necessary, and track, analyse and report on performance, growth and opportunity
• Including ongoing data maintenance in the Key Account Tracker and sharing status with HQ twice per year.
• Act as an active ambassador for the Red Bull brand in front of the team and the On Premise Network, respect and promote Red Bull brand and company values, deliver excellence with the premium brand image in all activities and execution
• And establish and nurture relationships with key stakeholders such as distribution partners, industry players, influencers, on-site F&B or operations managers, store and site managers and staff.
• Take responsibility for personal development in line with annual performance objectives, maintain continual communication and consultation with management, recognise and initiate necessary changes in strategy, tactics and implementation, and share best practices within regional and national teams.

• At least 5 years of outstanding performance and a proven track record in account management.
• Strong Catering industry knowledge, contacts and experience in the Catering environment.
• Good understanding of the route-to-market for these channels.
• Outstanding record of accomplishments in sales and trade marketing.
• Successful track record in leading, managing and motivating Field Sales Forces.
• Fearless tenacity to win new business and form new relationships.
• Excellent verbal and written communication skills.
• Ability and skills to effectively sell and negotiate.
• Excellent presentation skills.
• Entrepreneurial approach and mindset.
• Highly developed analytical skills.
• Strong planning, prioritisation and organisational ability.
• Proficient in MS Office, especially Excel and PowerPoint.
• Self-motivated and ability to work independently.

• Bachelor's degree in business, marketing or similar (preferred).
• Experience in the beverage industry (preferred).