Key Account Specialist (Bogotá/Medellín)

The National Key Account Specialist supports the National Key Account Manager in developing, implementing and tracking Red Bull's sales strategy for the key account business, with a particular focus on the Impulse channel and middle-to-high-potential accounts. The role is responsible for delivering sales, volume and profitability targets for mid-size accounts and the Impulse channel, and for executing the medium-term vision designed by the Key Account Manager. It sits within the Master DPs commercial teams and requires a hands-on team player who can execute and align with internal and external customers against established key account goals and key initiatives.

• Support the National Key Account Manager in developing, implementing and tracking Red Bull's sales strategy for the key account business, with focus on the Impulse channel and middle-to-high-potential accounts, and deliver sales
• Volume and profitability targets for mid-size accounts and the Impulse channel.
• Execute short- and mid-term customer strategies and national price strategies in line with the overall national sales policy, focusing on high-potential mid-size accounts and the Impulse channel.
• Analyse available data sources such as Nielsen and customer data to derive customer growth opportunities, continuously plan sales forecasts and prepare trade spend budgets to hit profitability targets.
• Develop annual business and effective promotion plans with high-volume-potential mid-size accounts and the Impulse channel, and prepare yearly negotiations including different scenarios focused on Red Bull's sales drivers and customer spend strategy.
• Produce conceptual selling decks and establish Red Bull as category leader, and conduct and lead the yearly negotiation process at key mid-size customers mainly in modern trade and Impulse channels.
• Agree Red Bull's Perfect Store concept with customers and use the Perfect Store Audit to manage in-store execution effectively.
• Track and adjust volume and profitability targets using existing sales reports, and prepare and discuss the success of executed plans such as promotions with customers, showing Red Bull's contribution to their business.
• Understand customer needs and respond with mutually beneficial programmes in line with brand equity, and develop effective partnerships so Red Bull is regarded as a key supplier and engine for profitable growth.
• Strive for Category Captaincy with key strategic retailers within the energy category.
• Build strong intercompany networks and close cross-functional relationships with Trade Marketing, jointly developing winning customer category strategies and conceptual sells, and share best practices with colleagues and customers to enable competitor advantage.

• University Degree.
• A proven track record of 5 years professional experience in Key Account execution and negotiation and/or Field Force Management.
• Excellent network of existing contacts and trade relationships.
• Strategic ability to develop specific, valuable, innovative and commercially focused strategies while grasping the bigger picture.
• Commercial acumen with an understanding of sales processes and financial systems, and strategic and innovative commercial awareness.
• Analytical skills, including planning and negotiation skills with an understanding of the financial bottom-line implications of sales and marketing decisions, and the ability to analyse sales and customer data, draw conclusions and develop initiatives with the highest value for the shopper
• Customer and Red Bull.
• Successful front-line retail negotiation experience and problem-solving skills.
• Strong presentation skills, able to present highly relevant and commercially viable strategies or processes in a clear, concise and empowering way.
• Strong command of English.
• Hands-on team player able to execute and properly align with internal and external customers.
• Creative, analytical and challenging personality, action-oriented and able to build strong strategic customer relationships and collaborate cross-functionally and internationally.
• Thorough understanding of customers, trends and opportunities with attention to detail.
• Comfortable communicating and aligning vision with internal and external customers, gathering feedback and identifying and exploiting opportunities to achieve business advantages.

• Degree in Economics or Business Administration preferred.
• FMCG or beverage background ideal.
• Experience supporting Category Management preferred.
• Cross-functional experience in Trade Marketing or Consumer Marketing is a plus, not mandatory.
• Ability to work with SAP/BI to plan and track sales results ideal.
• Other languages useful.