NHL, YouTube Account Manager

Supports the NHL's YouTube and social media operation across NHL Europe and NHL Deutschland, taking day-to-day ownership of planning, production, publishing and optimisation of content for those audiences. It is a hands-on account management position for someone who understands audience building on YouTube, content packaging for performance and delivery across a busy international sports calendar. The successful candidate will work closely with the NHL, IMG Digital colleagues, paid media specialists, creators, production partners and wider market teams.

• Own the day-to-day relationship and workflow for the NHL Europe and NHL Deutschland YouTube and social channels, acting as a trusted contact for internal and external stakeholders.
• Develop and manage YouTube content plans around the NHL season, live games, tentpole moments, Global Series activity, local market priorities and relevant cultural opportunities.
• Lead content posting and publication across both YouTube channels, including content planning, scheduling, publishing, metadata, titles, descriptions, playlists, thumbnails, end screens and other platform features.
• Own community management across the YouTube channels in German and English, including comments, posts and wider YouTube community areas, responding to audiences and identifying useful feedback and insights.
• Coordinate with NHL.com International teams on edits, content production, approvals and publishing requirements, and work with editors, designers, producers, creators and localisation partners to brief, review and deliver high-quality European- and German-language content.
• Adapt international NHL content for German and European audiences while maintaining accuracy, tone of voice, brand standards and platform best practice, and manage publishing calendars and approvals for planned and reactive moments.
• Monitor channel and content performance through YouTube Studio and other reporting tools, identify clear actions to improve reach, engagement, retention and audience growth, and produce regular performance updates and practical recommendations.
• Support the development of repeatable formats, series and programming approaches, and coordinate with wider NHL international social/editorial and domestic NHL YouTube teams to share learnings, align campaigns and identify opportunities to reuse or localise content.
• Maintain clear documentation of content plans, approvals, publishing decisions, performance results and key learnings, and support live and near-live content activity around games, events and major NHL announcements.
• Support paid media and YouTube promotion activity with paid media specialists to brief, activate, optimise and evaluate campaigns, lead regular reporting across organic and paid activity, and contribute directly to content creation including concepts, scripts, copy, briefs
• Thumbnails and basic video editing where required.

• Proven experience managing or growing a YouTube channel.
• Strong practical knowledge of YouTube Studio, YouTube Analytics, channel publishing and content optimisation.
• Experience developing content plans and managing delivery from brief through to publishing and reporting.
• Native-level German and strong written and spoken English.
• A clear understanding of what makes video content discoverable, clickable, watchable and shareable on YouTube.
• Experience using audience and performance data to improve content decisions and demonstrate results.
• Strong account management and stakeholder communication skills, with the confidence to manage multiple contributors and deadlines.
• Excellent organisation and attention to detail, particularly around publishing, approvals, rights, metadata and localisation.
• A genuine interest in the NHL, ice hockey, sports media and the behaviour of German-speaking audiences.
• Willingness and ability to work flexibly around live sport, including some weekends, early mornings and evenings.
• Strong initiative and a practical, can-do approach to delivery.
• Excellent client-facing and stakeholder management skills.
• Strong organisational skills, with the ability to prioritise, manage deadlines and remain calm under pressure.
• Analytical and curious, with the ability to turn performance data into clear actions.
• High attention to detail across content, publishing, rights, localisation and reporting.

• Experience managing or growing a YouTube channel for a sports, media or entertainment brand.
• Experience working with an international sports rights-holder, league, team, broadcaster, publisher or agency.
• Experience with German sports audiences or German-language digital content.
• Experience developing YouTube Shorts, long-form video, live content, compilations or recurring programming formats.
• Familiarity with thumbnail development, video packaging, basic editing workflows and creative testing.
• Experience managing creators, freelancers, production partners or localisation suppliers.
• Knowledge of other social platforms, including Instagram, TikTok and Facebook.
• Experience working across multiple markets, languages or time zones.
• Experience in paid media, including campaign briefing, audience targeting, optimisation and evaluation.
• Strong reporting experience across organic and paid activity, with confidence presenting insights and recommendations.
• Content creation and editing expertise, including copywriting, scripting, basic video editing, thumbnails and platform packaging.
• Experience supporting live streams, live or near-live publishing and work with hosts, presenters or on-camera talent.

• Flexible approach to working hours required, including planned availability across some weekends, early mornings and evenings around games, live events and key publishing windows.
• Working patterns will be agreed in advance wherever possible, with a focus on fair planning and appropriate time back where required.